About Us
We’re seeking a hands- on Marketing Lead who turns strategy into results. You’ll build and scale a lean, high- impact marketing engine focused on generating qualified leads and supporting sustainable business growth. This role combines leadership and execution—you’ll guide the team, collaborate with senior stakeholders and sales, and take full ownership of our positioning, messaging, and performance.
Our expertise has since grown to include platforms like Adobe Commerce, Shopware, Shopify, BigCommerce, and more. In September 2024, On Tap officially joined the ecosystem of BSS Group—the trusted full- service eCommerce solutions provider, for strategic global expansion.
We’re an innovative and experienced eCommerce agency dedicated to delivering impactful solutions. With a legacy dating back to 2006, On Tap is one of the longest- standing experts in the eCommerce space. As the first Magento Solution Partner in the UK in 2007—and among the first five globally—we’ve been at the forefront of digital commerce from the start.
Key Responsibilities
Design and optimize automation workflows and lead nurture sequences
Develop and lead our go- to- market and demand generation strategy across paid, organic, and partner channels
Align closely with sales on ICP, lead quality, and reporting
Direct content strategy—case studies, blog posts, guides—to support pipeline goals
Plan and manage conversion paths: landing pages, forms, lead magnets, email drips
Plan and execute multi- channel campaigns: email, PPC, SEO, events, and more
Test, iterate, and scale what works—fail fast, learn faster
Analyze campaign and pipeline performance, delivering actionable insights
Manage agencies/vendors as needed while keeping core execution in- house
Qualifications
Outcome- driven: you measure success by qualified leads and pipeline, not just channel metrics
Excellent communicator, confident working with senior stakeholders and cross- functional teams
Comfortable switching between strategy and execution—you’re hands- on
Highly organized, proactive, and accountable
4–6+ years of global B2B SaaS or tech marketing experience, including 2+ years leading internal and outsourced teams
Excellent English (7.0 IELTS or equivalent)
Experience building funnels from scratch and aligning marketing with sales
Strong grasp of low- volume, high- value markets and complex buyer journeys
Proven track record of lead generation and marketing automation
Data- savvy: you track performance, optimize conversions, and justify spend
Nice to Have
Background in writing clear, compelling, and value- driven messaging—especially for technical or ecommerce- savvy audiences
Strong understanding of SEO, SEM, and B2B content strategy
Experience marketing to ecommerce merchants using Magento, Shopify, or related platforms
Benefits
Growth and learning opportunities across technologies and platforms
5- day workweek (Monday to Friday)
Scenic office on 15th floor. Free access to tea and coffee
Team- building events, picnics, and summer trips
Salary: Up to 40M, reviewed every 6 months
Agile working environment that respects differences and focuses on human development
5 days of annual absence (12 days in accordance with the law + 1.5 days company trip)
Birthday gifts, seniority allowance, course & certificate coverage
Social and health insurance in accordance with the Vietnam Labor Code
Location: Vinaconex Dimond Tower, 359 C Bạch Mai
