Marketing Leader

Position Description:
This position is responsible for developing and implementing marketing activities that increase brand value, awareness and market share. As a Marketing Leader you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase recruitment. You will also be tasked with developing budgets, forecasting recruitment figures and assessing KPIs and ROI.
To be successful as a Marketing Leader, you should have a good understanding of consumer behaviour, be up to date on market trends and continuously monitor competitor activity. You will also be responsible for conducting research, analysing data, developing go- to market strategies and reporting on brand performance
Responsibilities

Is responsible for collecting and managing User generated content (UGC).
Developing and implementing strategies that resonate with the target market.
Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
Measuring and reporting on campaign performance and assessing KPIs and ROI.
Ensure brand values are properly reflected at all touchpoints (e.g. throughout campaigns, digital and print collateral and events)
Lead consumer researches to develop qualified brand concept, benefit and claims that addresses the consumers’ unmet needs.
Identify the consumers’ needs and wants for FSA’s services, and provide inputs to R&D team to design the right package and programs to win with local consumers.
Overseeing the production of advertisements, promotional materials and mail
Ensuring that messaging and marketing activities are aligned with brand and company values.
Building state of the art toolkits (including copy, prints, digital e- banners, social & contents, sampling trial toolkits, demos, etc.), and deploy/guide local delivery team for execution

Previous experience in developing brand and marketing strategies.
Strong communication skills and proficient in English
Excellent forward- thinking, strategic and confident leadership skills
An ability to drive innovation and brand growth
Bachelor’s degree or equivalent practical experience
Strength in strategic and analytical thinking

If you’re excited by the prospect of marketing ground- breaking innovations to a global
audience, this is your opportunity to develop with FPT Software.
We offer highly competitive salaries, bonus programs, world- class benefits, and unparalleled growth and development opportunities — all to create a compelling and rewarding work environment.

Cập nhật gần nhất lúc: 2024-12-01 15:40:02