Marketing Leader

PLANNING & BUDGET:

Propose and advise marketing strategies for the Company and plan marketing activities and budgets in each period to suit business strategies, based on analysis data of market intelligence, customers.
Develop, deploy & control the Department&039;s budget according to the approved budget to optimize operating costs.

BUILD TEAM
PERFORMANCE MARKETING

Plan & deploy publications to serve communication work, Online advertising to ensure budget optimization: Videos, Articles, Products... on Online channels (Website, Yotube, Tiktok , Facebook...)
Market research & market visit to review and evaluate trade campaigns, competitor’s actions and industry data reports (both internal & external) to propose action plans (Sales / Marketing / Trade) for each channel / region.
Plan and be responsible for advertising programs, implementing marketing publications at points of sales: exterior decoration, banners, standees, promotional gifts...
Putting in place, monitoring and improving processes to link all Marketing activities with the activities of the Sales team.

BRANDING

Develop BOO brand development strategy
Evaluate and measure marketing, communication, and brand health effectiveness;
Organize communication activities (Advertising & PR) of the brand. Integrate other relevant departments of the department to display performance in a timely manner. Control and evaluate the activities of developed campaigns and manage the budgets of Programs.
Periodically carry out market research programs, customer surveys, competitor assessments, determine customer requirements to adjust plans and satisfy customers;

A Bachelor in Economics / Commerce or Business Management, Marketing
GenZ mindset. Follows and updates marketing, branding and youth cultural scene.
Extensive experience in retail with at least 2- 3 years as Marketing leader. Marketing know- how at leader level
Proficient in English
Energy and ability to take challenging issues and resolve them.
Strategic and critical thinking
Strong leadership qualities to manage people effectively.

Support for moving taxi expenses, machinery depreciation allowance;
Support 50% of the cost of lunch at the office canteen;
Bonus business performance according to the business situation of the company;
Diversify internal engagement, training and self- development activities (It‘s BOO time, cafe time, team building...);
Insurance, health check & other benefits according to Labor Law.......
Discount up to 30% when buying BOO products, birthday gift vouchers and partner gifts;
Young working environment, promoting creativity and respecting the differences of each member through core values: Young spirit, Creativity, Vietnam’s pride, Sustainability;
Review salary twice a year in March and September;
Tea lady serves fresh fruit every day, relaxing corner with snacks;

Cập nhật gần nhất lúc: 2024-07-19 18:10:03