Develop marketing collateral such as brochures, sales presentations, and product guides to support sales teams and promotional activities.
Track and analyze marketing metrics and performance to measure the effectiveness of marketing campaigns.
Develop product positioning and messaging to effectively communicate the value proposition to the target audience.
Develop comprehensive marketing strategies aligned with the company&039;s overall business objectives for Wi- Fi devices, cameras, and information technology products.
Ensure brand consistency across all marketing channels and materials.
Lead and motivate the marketing team, providing guidance and support in executing marketing strategies and campaigns.
Manage media relations, including press releases, media inquiries, and interviews.
Plan and execute marketing events, trade shows, and product launches to showcase the company&039;s products and build relationships with customers and partners.
Create engaging and persuasive marketing content, including product descriptions, blog posts, videos, and infographics.
Develop brand guidelines and ensure adherence to brand standards in all marketing communications.
Provide regular reports and insights to senior management for informed decision- making.
Collaborate with the product development team to understand product features, benefits, and unique selling points.
Conduct market research and competitor analysis to identify market trends, customer preferences, and potential opportunities.
Oversee the implementation of digital marketing campaigns, including email marketing, social media marketing, SEO, and SEM, to drive online traffic and generate leads.
Other tasks as assigned by the BOD.
Monitor digital marketing metrics and analyze campaign performance to optimize results.
Coordinate with cross- functional teams, including sales, product development, and design, to ensure marketing efforts are aligned with business objectives.
Develop and manage marketing budgets, ensuring cost- effectiveness and optimal allocation of resources.
Build and maintain relationships with relevant media outlets to secure media coverage.
