OBJECTIVE/Mục tiêu: The Marketing and Communication Manager is responsible for developing and implementing strategies to enhance the institution’s brand, increase enrollment, and maintain effective communication both internally and externally.
KEY RESPONSIBILITIES/Nhiệm vụ chính:
Brand Management:
Develop and maintain the institution’s brand identity and messaging strategy.
Ensure consistency in branding across all communication channels.
Enrollment Marketing:
Collaborate with the enrollment team to meet enrollment targets.
Create and execute marketing campaigns to attract prospective students.
Digital Marketing:
Utilize digital marketing strategies to reach and engage with target audiences.
Oversee the institution’s online presence, including the website and social media platforms.
Content Creation:
Generate compelling content, including articles, blog posts, videos, and infographics, to promote the institution’s programs and initiatives.
Public Relations:
Cultivate relationships with media outlets and journalists.
Prepare and distribute press releases and manage, media inquiries.
Advertising and Promotion:
Optimizing advertising spending to maximize ROI.
Plan and manage advertising campaigns, including online and offline channels.
Market Research:
Use data- driven insights to refine marketing strategies.
Conduct market research and competitor analysis to identify trends and opportunities.
Internal Communication:
Manage internal communication channels and platforms.
Facilitate effective communication within the organization, ensuring that staff and faculty are informed about the institution and developments and initiatives.
Crisis Communication:
Develop and implement crisis communication plans and protocols.
Handle communication during crises or sensitive situations.
Budget Management:
Manage the marketing and communication budget, tracking expenses and ensuring cost- effectiveness.
Team Leadership:
Set clear performance goals and provide ongoing guidance and feedback.
Recruit, train, and lead a team of marketing and communication professionals.
Stakeholder Engagement:
Alumni Engagement
Collaborate with academic departments, enrollment teams, alumni, and other stakeholders to align marketing efforts with organizational goals.
Develop strategies to engage alumni and leverage their support for institutional growth and development.
Compliance and Ethics:
Ensure all marketing and communication activities adhere to ethical standards and comply with relevant laws and regulations.
Evaluation and Reporting:
Monitor the effectiveness of marketing campaigns and communication efforts.
Prepare regular reports for senior management and the board of directors.
Industry Trends and Best Practices:
Implement innovative approaches to reach target audiences effectively.
Stay updated on trends and best practices in marketing and communication within the education sector.
