- Assists in organizing and planning property specific events, especially new store opening events
- Coordinate all communications between internal key stakeholders and external vendor partnerships to meet all marketing – both on and off- line – targets and deadlines.
- Lead budgeting, activation and assessment of programs in order to maximize revenue
- Coordinates and assists with initiatives including photo shoots
- Coordinate quarterly agency meetings to review performance, provide guidance to maximize future programs and develop new ideas.
- Provides input in creative direction in concept development, copy and design for visual materials for promotions, web projects, Power Point presentations, invitations, printed collateral and internal communications using design software such as Adobe Photoshop
- Manage social media strategy, messaging and ideation all the outlets: identity, content calendar, and driving followers and engagement.
- Develop, coordinate, execute, and maintain a social media plan including, but not limited to, Facebook, Twitter, Instagram...
- Manage content strategy and messaging in website and digital channels (site content, campaigns, email marketing, digital assets, etc).
- Plan, research or coordinate with approved vendors and supervise the production of marketing materials, in- house collateral, and promotional and internal communications materials
- Work closely with cluster digital marketing manager on paid social media activity supporting sales/revenue initiatives.
- Manage annual agency budgets and plans (public relations, advertising and online) as well as the marketing plan and budget.
- Ensure all marketing materials and assets (websites, digital banners, sales collateral, promotional flyers, invitations, etc.) are within brand standards
- Coordinate planning, investment and reporting with social media agency
- Evaluate promotional, programming opportunities and partnerships to meet the our marketing and revenue objectives.