Objectives
We are looking for an experienced Marketing Manager with a strategic mindset, a passion in B2B marketing (Corporate Marketing & Product Marketing), community building, and digital marketing in general. You will be the leader to our dynamic marketing team, shaping and driving impactful strategies to achieve outstanding business results for PMAX.
Job Description
Marketing strategy & planning:
• Develop your own work plan and manage the work plan of team members following the strategy.
• Build the overall marketing strategy for PMAX & PMAX’s products with relevant campaigns and activities throughout the year to achieve branding & acquisition objectives.
• Set marketing objectives based on business objectives and align the objectives with BoD.
Marketing workstreams execution management:
Manage the execution & optimization of all marketing workstreams following the strategic direction at each period of time, including but not limited to the following:
• CRM: Design CRM framework/ segmentation, process, and implement CRM activities across channels, especially email marketing.
• Event management: Plan and organize events such as workshops and webinars for both the potential clients and the potential partners of PMAX.
• Website management: Coordinate with content marketing executives to update contents for the website, optimize SEO and website performance in general.
• Social media management: Facebook, LinkedIn, TikTok, Zalo, Community (FB & Zalo) and Youtube; follow up with team Business Development to response messages and comments on these channels following PMAX’s process and guidelines.
• Community building & management: Plan and run PMAX’s premium community with various activities: contents, workshops, events,…
• Others: Implement other marketing activities based on the strategy at each period.
• Content strategy & planning (Corp & Products):
•• Develop effective content strategy with detailed pillars and angles to deliver the main communication objective.
•• Design detailed implementation plan with audiences, channels, PICs, and timeline.
•• Synthesize insights from the target audience research and combine with the brand positioning to propose strategic content direction for PMAX.
Report & Analysis:
• Report to the Growth Director and CEO about the effectiveness of the overall marketing performance with insight and plan for further improvement.
Team leadership & management:
• Build & manage a Marketing team of 4- 6 people, including content marketer, general marketer & Designer/Video Editor.
• Coach & feedback to develop team members and maximize their ELV.
