Marketing Manager (Based in Hanoi, HCM City, Hue City)

Key Duties and Responsibilities – Marketing Manager
Strategic Marketing & Brand Positioning
Strengthen the hotel’s brand image and ensure all marketing materials, tone, and visuals reflect the property’s unique positioning.
Develop, implement, and oversee the hotel’s annual marketing plan in alignment with Fusion Collection brand standards and business goals.
Conduct regular market research to identify trends, guest preferences, and opportunities for brand differentiation within the local and regional market.
Digital Marketing & Online Visibility
Produce creative digital content (photos, videos, and stories) that highlight the hotel’s unique experiences and guest offerings.
Develop and execute digital marketing campaigns to drive room bookings, F&B sales, spa treatments, and special events.
Manage the hotel’s online presence, including the official website, social media channels, and online travel agency (OTA) content.
Monitor SEO/SEM, online reputation, and review platforms (TripAdvisor, Google, OTA reviews) to maintain high engagement and ratings.
Public Relations & Media Engagement
Prepare press releases, media kits, and storytelling content to promote hotel activities, milestones, and partnerships.
Build and maintain strong relationships with local and international media, travel writers, and influencers.
Organize familiarization (FAM) trips, media events, and community engagement programs to increase brand exposure.
Promotions & Campaign Management
Plan and implement seasonal promotions, stay packages, and themed events in collaboration with the Sales, F&B, and Spa teams.
Ensure all promotional campaigns are aligned with the brand’s marketing calendar and target markets.
Evaluate campaign performance and adjust strategies to maximize reach, conversion, and ROI.
Partnership Development
Support regional marketing activities coordinated by the corporate Fusion head office.
Collaborate with local tourism boards, airlines, travel agencies, and corporate partners to enhance destination visibility.
Develop co- branded marketing initiatives that promote both the hotel and the Hue destination as part of the Fusion Collection experience.
Event Marketing & Guest Experience
Support the planning and marketing of on- property events, festivals, and special experiences that attract both in- house guests and locals.
Work closely with operations teams to create memorable and consistent guest experiences.
Ensure event promotions and branding reflect the hotel’s positioning as part of Fusion Collection’s wellness and lifestyle concept.
Reporting & Budget Control
Manage the marketing budget effectively, ensuring cost efficiency and maximum impact of marketing spend.
Track key performance indicators (KPIs) such as occupancy, ADR growth, digital reach, and conversion rates.
Prepare monthly marketing performance reports, including campaign analysis, market insights, and recommendations.
Team Leadership & Development
Foster collaboration with other departments to ensure cohesive communication and guest engagement strategies.
Lead, train, and motivate the Marketing team to deliver creative and effective marketing output.
Encourage innovation and continuous learning in line with Fusion’s brand philosophy of wellness and hospitality with heart.

Job Requirements – Marketing Manager
Education & Qualifications
Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
A Master’s degree or additional certifications in Digital Marketing, Branding, or Public Relations is an advantage.
Experience
Proven experience in managing digital campaigns, brand development, and public relations.
Minimum 3–5 years of experience in a similar marketing role within the hospitality industry (hotel, resort, or lifestyle brand).
Experience working with international brands or pre- opening hotels is preferred.
Knowledge & Skills
Strong creative sense with an eye for design, photography, and storytelling.
Strong understanding of hospitality marketing trends, OTA management, and destination marketing.
Excellent command of spoken and written English and Vietnamese.
Proficiency in digital marketing tools and analytics (Google Ads, Meta Business Suite, SEO/SEM, email marketing, CMS).
Familiarity with social media marketing, influencer collaboration, and content creation.
Ability to develop effective marketing materials and campaigns aligned with brand identity.
Personal Attributes
Proactive, innovative, and able to work independently under minimal supervision.
Strong communication and interpersonal skills to build effective relationships with media and partners.
Strategic thinker with strong analytical and organizational skills.
High attention to detail, brand consistency, and quality.
Collaborative and team- oriented, with a passion for hospitality and guest experience.
Other Requirements
Willingness to work flexible hours, including weekends or public holidays when required for events or campaigns.
Local knowledge of Hue market and Central Vietnam tourism trends is an advantage.

• Allowances
• Training & Development
• Health check- up
• Insurance
• Annual leave

Cập nhật gần nhất lúc: 2025-10-18 14:05:03