Key Responsibilities:
Monitor and provide support to team members to ensure the successful completion of tasks within the department.
Ensure the efficient operation of marketing channels, adhering to budget constraints, and acquiring customers for the company.
Collaborate with Customer Service Department to organise the classification and evaluation of the effectiveness and quality of contacts from each marketing channel, with the aim of filtering, eliminating, and developing effective channels.
Organise training sessions and keep the team updated on industry knowledge.
Regularly monitor brand mentions on the web, forums, social media, and related platforms, and develop plans to handle communication crises effectively.
Cultivate, maintain, and enhance the company&039;s image across various channels, including the website, social media, email, and more.
Conduct research and implement potential marketing channels and campaigns to expand outreach to potential customers in both quantity and quality.
Identify and propose team members with the potential for training, rotation, and advancement to higher positions.
Conduct monthly KPI assessments for all department members.
Develop and execute comprehensive marketing campaigns aligned with the communication plan to ensure the achievement of business objectives for the brand.
Strategically assign and oversee human resources to ensure the timely and quality implementation of tasks.
Requirements:
Background: Degree in Business or Marketing Major.
Experience:
Broad knowledge of various content types on different content publishing platforms and practical experience in content deployment.
Familiarity and extensive experience with all brand communication channels (blog, social, email).
Minimum of 3 years of experience in a similar position. Experience working for a marketing agency is a significant advantage.
Skills:
Organisational and leadership skills.
Strong analytical and reporting skills.
Creativity and trend awareness.
Analytical mindset and logical thinking.
Technical skills: digital marketing, social media, paid ads, and SEO experiences.
Excellent communication and teamwork skills.
Fluent in English.
Strong management and team development skills.
