Marketing Manager, Game Entertainment

GPS (Global Publishing Services) Department is responsible for building the service system to support VNGGames business in releasing our games into international markets.Our priority markets are Philippines, MENA, LATAM. We are looking for a dedicated member who is ready to lead our Marketing Team, cooperate with Internal & External MKT and Game Product teams in developing Marketing plans for game launching and community building.
In this role, the Marketing Manager will have the following duties:

Gathering user & market insights to develop strategies & tactics (especially in Community & Branding) to get user, increase customer conversion rate, and generate more qualified leads.
Producing valuable and engaging content for Game’s Social Page & Group (Facebook, Discord) that attracts and converts our target audience.
Building strategic relationships and partner with key industry agencies and vendors.
Monitoring & controlling Marketing Budget on quarterly and annual basis.
Collaborating with internal teams (Marketing, Product Owner Teams) and external teams (MKT Agency & vendors) to explore new methods which can be built up and applied for VNGGames in target markets.
Leading Marketing Team of GPS in developing Marketing Plan for international market expansion (Philippines, MENA, LATAM).
Conducting performance evaluations and providing feedback to Product & Management Teams.

Strong in online community building and interacting with user (Facebook, Tiktok, Discord).
Be familiar to Marketing Data, have ability to prepare analytical reports.
Have experience in working with MKT Agency & Vendors.
Understand the game industry is an advantage.
Have experience in working at Marketing Agency is an advantage.
Have proven Marketing leadership, have ability to build and train Marketing team
Have experience in marketing planning & strategy.
Have good English communication skills.
Pursue knowledge of Digital Marketing for mobile applications / games.

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Cập nhật gần nhất lúc: 2024-04-03 11:02:43