Marketing Manager - Luxury

Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
Build, develop and manage a strong and talented team, train them and develop their expertise and know- how.
Mobilise and collaborate with other departments (retail, merchadise, education, etc. ) and global team to build broader business strategy.
Develop a country strategy that leverages the international brand positioning while catering to the specific needs and priorities of the target market. This will contribute to the continued growth of the brand and foster a strong relationship with local consumers.
Implement new launches with a focus on intense consumer engagement, leveraging a localized marketing mix (IMC/360/Digital/Retail) and creating memorable brand experiences through brand events, store activations, and strategic partnership.
Monitor the retail marketing strategy working hand- in- hand with the retail team, store manager and education/training team and monitor the proper implementation of retail materials (services, advice, etc.).
Monitor the local adaptation of communication materials (imagery, digital, point of sale)
Define the strategic orientations and the 3- year marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue). This will ensure our brand remains competitive, adapts to market changes, and achieves sustainable growth.
Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors.

EXPERIENCE

At least 2 years of experience in brand/ marketing experiences at equivalent roles required in luxury retail industry

PROFESSIONAL & TECHNICAL COMPETENCIES
MARKET & CONSUMER INSIGHT

Develop integrated campaigns that work.
Build memorable brand experiences though brand event/ store activation.
Obsess with driving footfall traffic to stores.
Identify market drivers
Integrate retail & shopper expertise.
Translate trends and consumer knowledge into meaningful insights brand development.

ACTIVATION EXCELLENCE

Deliver excellence with agility and rigor.
Integrate sustainable, business consciousness.

COLLABORATIVE LEADERSHIP

Communication & problem- solving skills
Entrepreneurial vision is critical. Identify creative opportunities and challenges; present strategic and creative solutions
Shares & leverages best practices.
Business savvy
Creates collaboration for bigger success.
Excellent stakeholder management and leadership skills
Customer- oriented

REQUIREMENT EDUCATION

University degree in Economics, Marketing, Business Administration, an MBA is a plus.

Laptop, Đồng phục, Chế độ thưởng, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-12-15 16:35:02