The Marketing Manager will work and reside long- term in the SEA Region (outside of Vietnam) with fluent English skill and report directly to our Bank&039;s CEO.
Founded in 2000, GTV Vietnam (Green Tech Ventures Vietnam) is a multinational group with 8 subsidiaries, focusing on Power Business, Insurance and Banking. We strive toward corporate growth and sustainable development through worldwide investment.
We are building a team in Vietnam for Banking project and on the way of expanding our Bank globally, we expect the companionship of a Marketing Manager to navigate the whole Marketing department, both strategic and implementation aspects served for the long- term development of the Bank’s growth strategies.
Responsibilities:
Market Analysis and Strategy:
● Develop marketing strategies and plans tailored to specific target markets, considering cultural, economic, and regulatory factors.
● Propose to advise the Board of Management on strategies and plans in Integrated Marketing and Branding activities in the long- term vision.
Digital Marketing Management:
● Use data analysis to track and measure success of user acquisition and retention, then strategize and implement optimization tactics.
● Collaborate with relevant tech, ops, and business team stakeholders to develop user acquisition and retention strategy across all growth and customer touchpoint sources, set targets, co- create execution plan, and monitor results.
● Develop, lead, formulate, and deliver 360 marketing solutions considering all marketing functions and activities (brand, PR, and digital marketing).
Brand Management:
● Ensure each regional marketing team and external partners follow brand guidelines.
● Maintain our Bank’s branding positioning and direction throughout the chain of activities for existing and potential markets, ensuring consistency across all marketing channels.
Offline Marketing Management:
● Own entire channels and strategies- lead the ideation, prioritization, and execution of all experimental and scaled offline marketing campaigns, including linear TV, OTT / cTV, roadshows, events and other offline channels.
Budgeting and Performance Analysis
● Develop and manage marketing budgets.
● Monitor and analyze marketing performance, including ROI and market penetration.
Team Leadership and Collaboration:
● Collaborate with cross- functional teams, including sales, PM, and regional marketing teams, to align marketing strategies with overall business objectives.
● Manage and coordinate resources to organize and implement those Marketing Strategies effectively and smoothly.
Requirements:
● 8+ years of experience in Marketing, in which 4+ years in the Industry domain with Banking/ Fintech organizations.
● Customer- oriented thinking, data- based decision making.
● Possesses teamwork and leadership skills and the ability to positively inspire.
● Ability to adapt and develop in a dynamic, fast- paced environment.
● Vietnamese citizen with English proficiency.
● Education: Major in Marketing/ Communication, Economics... and other related disciplines.
● In- depth knowledge and solid practical experience to create and implement innovative Marketing ideas/ initiatives/ strategies that impact organizational scale.
● Deep understanding of modern and traditional Marketing tools, principles, and methods, and always keeping up with new trends, especially in the Brand/ Digital Marketing areas.
Why you’ll love working with us:
Culture of openness and honesty in which individuals are respected and encouraged to achieve their full potential.
Working with specialists from all over the world provides you with a fantastic opportunity to expand your skill set.
Performance Bonus: 1- 3 months of salary.
Net Salary: Up to $5000 Net.
Annual health check package.
Salary and Performance review: twice a year.
Free parking.
Join a young and dynamic team with awesome projects applying the latest technology.
Engaging events: Annual Company Trip and Teambuilding, Town Hall, etc.
13th Month Salary Bonus.
