Job Type:
Full- time
Monday to Friday, 9am- 6pm
Saturday, 9am- 12pm
Working venue: EIY office, 3rd floor, 55 Pho Duc Chinh, Nguyen Thai Binh ward, District 1, Ho Chi Minh city, Vietnam
Position Overview:
We are seeking a dynamic and creative Marketing Manager to lead the marketing efforts of our renowned Public Speaking Training Center. As the Marketing Manager, you will be responsible for developing and implementing strategies that drive student enrollment, enhance brand recognition, and establish the center as a leader in public speaking education. The ideal candidate possesses a deep understanding of educational marketing, strong leadership skills, and a passion for helping individuals improve their communication skills.
Responsibilities:
Strateg
i
c
Planning:
Collaborate with the leadership team to define marketing objectives and key performance indicators (KPIs).
Develop and execute comprehensive marketing strategies that align with the center&039;s goals and target audience.
Campaign
Deve
l
pmen
t
and Execution:
Create compelling marketing materials, content, and visuals to attract and engage prospective students.
Plan and oversee marketing campaigns to promote workshops, courses, and programs.
Coordinate with instructors to gather testimonials and success stories for use in marketing materials.
Digital Marketing:
Manage the center&039;s online presence through effective use of social media, email marketing, website optimization, and content marketing.
Monitor online reviews and reputation management platforms to ensure positive brand perception.
L
ead
Generation and Conversion:
Identify and implement lead generation strategies to increase student inquiries and enrollment.
Optimize the enrollment process, ensuring a seamless and positive experience for potential students.
Marke
t
Re
se
a
r
ch
and Analysis:
Analyze data and metrics to measure the effectiveness of marketing campaigns and recommend improvements.
Conduct market research to identify trends, competitors, and opportunities within the public speaking education industry.
P
artn
e
rshi
p
s
and Networking:
Attend industry events and conferences to represent the center and expand its network.
Build relationships with corporate clients, educational institutions, and industry associations to explore collaboration opportunities.
Budge
t
Management:
Track expenses and report on budget utilization to ensure accountability.
Develop and manage marketing budgets, allocating resources efficiently to achieve desired outcomes.
T
eam
L
eade
rs
hip:
Foster a collaborative and innovative work environment that encourages creativity and growth.
Lead a marketing team, providing guidance, mentorship, and performance evaluations.
