Key Responsibilities:
Conduct monthly KPI assessments for all department members.
Conduct research and implement potential marketing channels and campaigns to expand outreach to potential customers in both quantity and quality.
Collaborate with Customer Service Department to organise the classification and evaluation of the effectiveness and quality of contacts from each marketing channel, with the aim of filtering, eliminating, and developing effective channels.
Strategically assign and oversee human resources to ensure the timely and quality implementation of tasks.
Monitor and provide support to team members to ensure the successful completion of tasks within the department.
Develop and execute comprehensive marketing campaigns aligned with the communication plan to ensure the achievement of the company’s business objectives.
Ensure the efficient operation of marketing channels, adhering to budget constraints, and acquiring customers for the company.
Organise training sessions and keep the team updated on industry knowledge.
Identify and propose team members with the potential for training, rotation, and advancement to higher positions.
Cultivate, maintain, and enhance the company’s image across various channels, including the website, social media, email, and more.
Regularly monitor brand mentions on the web, forums, social media, and related platforms, and develop plans to handle communication crises effectively.
Requirements:
Background: Degree in Business or Marketing Major.
Experience:
Broad knowledge of various content types on different content publishing platforms and practical experience in content deployment.
Minimum of 3 years of experience in a similar position. Experience working for a marketing agency is a significant advantage.
Familiarity and extensive experience with all brand communication channels (blog, social, email).
Skills:
Strong management and team development skills.
Fluent in English.
Creativity and trend awareness.
Strong analytical and reporting skills.
Excellent communication and teamwork skills.
Organisational and leadership skills.
Technical skills: digital marketing, social media, paid ads, and SEO experiences.
Analytical mindset and logical thinking.
