We are looking for a skilled Marketing Planner to join our dynamic team. This role will focus on developing and executing marketing strategies to drive growth within the F&B industry, with a particular emphasis on Japanese Omakase restaurants. The ideal candidate will have a strong understanding of marketing strategy, content planning, go- to- market strategies, digital marketing, and corporate marketing.
KEY RESPONSIBILITIES:
Email Marketing:
Create, manage, and optimize targeted email campaigns to promote events, special menus, and promotions.
Analyze email performance metrics to refine strategies for improved engagement and conversion rates.
Strategic Planning:
Collaborate with the marketing team to develop annual marketing plans that align with business objectives.
Conduct market research to understand customer preferences and industry trends, using insights to shape marketing strategies.
Content Creation:
Craft compelling narratives that highlight our menu offerings, events, and unique dining experience.
Develop high- quality content for various marketing channels, including website, social media, and email newsletters.
Website Marketing:
Optimize the restaurant&039;s website for SEO and user experience to attract and retain customers.
Manage website content updates, ensuring information is current and reflects our brand voice and offerings.
Campaign Management:
Coordinate with external vendors and partners for promotional materials and advertising initiatives.
Oversee the execution of marketing campaigns, ensuring adherence to timelines and budgets.
Brand Development:
Assist in curating and maintaining our online presence through social media engagement and website management.
Maintain a consistent brand voice across all platforms, ensuring alignment with our restaurant’s identity.
Analytics and Reporting:
Monitor and analyze marketing performance metrics, providing regular reports and insights to inform future strategies.
Use data- driven insights to optimize marketing efforts and enhance overall effectiveness.
