Marketing & PR Manager

Be responsible for the Marketing & PR budget.
Marketing
Initiates and recommends new Marketing & PR and communication opportunities and improvements to strengthen the brand equity / awareness.
Supports related departments in branding tasks to ensure consistent brand image.
Be responsible for Marketing & Public Relation communication.
Research media coverage and industry trends. Build reports on media work results.
Closyel keeps track on marketing and PR activities of the market to provide right adjustments for company in time.
Supervise the planning and development of company marketing and communications materials.
Participate in other relevant projects assigned by Line Manager
Devises, develops and regularly maintains marketing strategies, short- and long- term marketing goals, plans, tactics and programs based on the budget, potential of market, target customers, consumer needs, competitors, resources and abilities
Provides strategic thinking, leadership and good business judgment in all aspects of marketing for brand including copy, media, promotion, research, marketing materials, etc.
Monitors and evaluates brand performance to recommend and execute appropriate ways to improve brand equity and brand awareness.
Public Relation
Oversee and develop all media and corporate communications (external and internal) strategies/calendar and action plans to enhance company reputation.
Analyze topics of interest to the business community and the media. Develop relevant contents (feature articles, press releases, advertorials, executive bios, corporate newsletters, and public speaking proposals) to promote the company brand
Build and strengthen the networks of traditional and social media.
Build media protocol crisis communications plan. Lead the crisis communication process; provide training and strategic counselling on related issues.

Strong research and benchmarking skills- ability to use big data and analytics to optimize marketing, advertising and communication strategies.
Experience in handling social media and media crisis.
Proven track record in marketing strategies implementation, planning and running successful campaigns and building of the company and product brand.
Customer- value/ Customer first and problem solving oriented.
University Degree with Marketing or Journalism, communications/ media relations or equivalent.5+ years of Marketing & PR related area
Excellent cooperation, negotiation, presentation and decision- making skills to acquire accurate information and convey this back to the business.Initiative/ innovative/ flexible/ proactive, passion to growth, attention to detail oriented.
Proven ability to drive traffic and conversions through various projects/channels
Excellent knowledge of marketing areas such as Branding, Research, ATL, BTL, TTL etc.
Outstanding copywriter with analytical and report writing skills, producing content rich communication.

Working time is 9:00- 18:00, 5 days/week.
Provide laptop and necessary equipment.
Salary: Competitive Salary.
100% Salary in probationary period.
Salary review once a year in December.

Cập nhật gần nhất lúc: 2025-09-24 18:05:02