Responsibilities:
The position is responsible for developing and implementing marketing strategies within Jollibee stores to enhance customer engagement and experiences with key products. This role involves creating and managing promotional programs, developing POSM advertising tools, and collaborating with partners to provide complementary products such as gifts. Additionally, the role requires ensuring consistency in the execution of in- store activities, managing the marketing budget, and tracking financial performance to achieve revenue and profitability targets.
On- premise marketing strategy development and management
Analyze competitor’s marketing strategies for differentiation and innovation.
Market research customer preferences, behaviors, and trends related to dine- in/take- home/Kid and Teen parties.
Collect detailed information about customer feedback related to Jollibee products to prepare for developing strategies, plans or adjustments to improve customer experience, food taste (cooperate with RnD, Product development, QM...).
Build up On- premise channel- specific infrastructure
Plan for optimize operational efficiency (includes payment solutions: e- wallets, cashless payment...).
Develop and Upgrade Technology Platforms for In- Store Sales
Generate ideas and refine the integration of technology solutions for On- premise channels
Set up sales tools (buttons, systems) for operational transactions.
Develop and create On- premise channel sales- building programs
Increasing Revenue for 2nd TC
Research and Analysis expectations for Kids channels (JKP, JKC) and JTP.
Developing party Packages
Create diverse party packages with menu options, gifts, and entertainment activities.
Lead promotional campaigns for Kid/Teen channels through social media, the website, and in- store.
Plan and design attractive promotional programs (discounts, combos, gifts) specifically for On- premise.
Map out channel communications grid/calendar for the On- premise channels, ensuring strategic alignment and coordination among all relevant departments
Coordinate closely with relevant departments (Brand MKT, Trade MKT, RSQM, OPS, BT) to ensure consistent implementation (CRM, loyalty programs....).
Develop a communication schedule and manage On- premise according to a unified plan.
Serve as the single point of contact (SPOC) to ensure alignment between brand and trade teams.
