MarTech Expert

Job purpose:
- Gather customer insights, develop campaign requirements and manage the end- to- end delivery of O2O campaigns.
- Maximizing value achieved from campaigns, ensuring collaboration with stakeholders and campaigns delivery.
- Design and deliver ecosystem to drive automated customer acquisition, cross- sell, up- sell and deepening campaigns across all touchpoints and channels.
Responsibilities:
- Coordinate and manage task execution, removing task impediments to allow efficient campaigns delivery.
- Manage campaigns backlog, develop requirement documentation, manage support tickets and unblock barriers to progress.
- Deliver an automated, comprehensive and consistent marketing technology ecosystem.
- Identify high impact marketing interventions and lead their implementation including event- driven and contextual engagements.
- Participate in product planning and iteration sessions with squad and tribe members to draw up overall campaign specifications.
- Lead team efforts in continuous improvement, define and implement improvements to increase the campaigns outcome.
- Develop, maintain and improve customer journey framework and user stories.
- Gather and analyze customer insights to develop new campaigns and enhancement plans.
- Facilitate daily stand ups, iteration planning, sprint reviews and drive sprints together with Scrum Master.
Location
6 Quang Trung, Tran Hung Dao, Hoan Kiem, Hanoi

- Experience with MarTech system (preferably campaign from any vendor)
- VN and ENG speaking
- Loving fast pace

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Phụ cấp thâm niên, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2024-04-03 13:49:35