JOB OBJECTIVES:
from esports storytelling to social media, partnerships, and original shows.
managing a high- performance creative team while ensuring every piece of content elevates the brand and its partners.
The Media Director is the creative architect and production leader behind all company content,
You’ll oversee the full content lifecycle: concept → production → post → performance,
WHO YOU ARE: You’re a creative leader who thinks like a storyteller and executes like a
producer. You understand the balance between creativity and discipline, and you thrive in fast-
moving, high- performance environments.
The 4ExP Framework:
• Education: Obsessed with trends, audience insights, and new tools.
• Energy: Brings contagious positivity that motivates the creative team.
• Execution: Delivers top- tier content, on time, every time.
• Passion: Believes in GAM’s mission to make SEA culture world- class
• Edge: Challenges the status quo and pushes creative boundaries.
RESPONSIBILITY & AUTHORITY:
Creative Strategy & Leadership (25%): Develop and execute company content strategy
Brand Storytelling: Collaborate with BD and Esports to turn campaigns, tournaments, and
across esports, lifestyle, and brand partnerships.
partnerships into powerful stories.
Performance Tracking: Set and monitor content KPIs (views, engagement, retention,
conversion) to improve creative ROI.
Storytelling & Campaign Creation (25%)
Develop and execute storytelling campaigns across esports, lifestyle, and partnerships.
Turn player journeys, tournaments, and brand collaborations into authentic, emotionally
resonant stories that strengthen company influence and audience engagement.
Media Production Oversight (25%)
Lead the entire production process — from concept to post- production to deliver world- class
Original IP Development: Oversee company Changers Podcast and other upcoming media
content on time and on brand.
formats, from planning to launch.
Performance & Optimization (15%)
Analyze results to continuously optimize storytelling impact, content performance, and creative
Define and track key creative KPIs such as views, engagement, retention, and conversion.
Team Leadership & Culture Building (10%)
Foster a collaborative, high- performance environment that blends creative innovation with
professional discipline.
Recruit, coach, and inspire creative talents who embody culture and values.
