Role objective
To drive client campaign success and maximize resource utilization by expertly managing advertising accounts, providing strategic multi- platform consultation, and acting as the key operational liaison with major media platforms (TikTok, Google, Meta, etc.) to secure, price, and execute optimal advertising resources.
Key responsibilities
Identify client needs and drive upsell or cross- platform opportunities to maximize business growth.
Develop and present media plans aligned with client objectives and budgets.
Manage advertising resource applications (e.g., homepage placements, brand challenges, in- feed resources), including scheduling and pricing coordination.
Monitor and evaluate the effectiveness of resource execution, collect feedback, and deliver regular summaries and review reports.
Organize and maintain the Ads platforms resource database; create standardized media inventory lists and pricing sheets.
Monitor and analyze campaign performance, generating insights and optimization recommendations for clients.
Act as the key contact with Ads platform&039;s official team (e.g., TikTok, Google, Meta, Zalo, Yandex, Cốc Cốc) to acquire the latest advertising resources, policies, and campaign updates.
Manage and support client advertising accounts, ensuring smooth operations and effective campaign performance.
Collaborate with internal teams (sales, partnerships, operations) to deliver excellent client service.
Negotiate pricing and ensure smooth execution of advertising resources, maintaining cost efficiency.
Provide consultation on media strategy, recommending the most suitable platforms (e.g., TikTok, Google, Meta, Zalo, Yandex, Cốc Cốc) for client products.
Understand and apply different media platforms’ buying methods and optimization strategies to maximize results.
Support internal teams (strategy, media buying, client service) by providing insights into Ads platforms&039; policies and available resources, offering solutions.
