Media Performance Lead

Digital media:
· Collaborate with brand team to develop media goals that aligns with Marketing objectives.
· Updated with new media trends, review and propose with applicable practices.
· Lead media agency to ensure appropriate media planning and implementation that delivers media goals.
· Areas to cover but not limited at social media, SEM/ SEO, CRM.
· Manage agency on day- to- day execution including campaign setup, URL link set up, tracker setup, monitoring & optimization to ensure quality performance.
· Be responsible on KPIs of full funnels performance and ROAS.
D2C media:
· Collaborate with in- house commercial team to develop and execute onsite ads on platforms (Shopee, Lazada, Tiktokshop) in campaigns and BAU.
· Be responsible on KPIs of ROAS, key words performance and daily livestream enter- room rate.
Updated with new media tools, new policies related to advertising on platforms.

· Proven track records in campaign performance delivery.
· Eagerness to learn and grow with result oriented mindset.
· Detail orientated, organized & capable of handling workload through timely response
· Strong analytical skills, data savvy and love crunching numbers.
· Proficiency in data analysis and business intelligence tools
· At least 3- 5 years experiences in digital media planning and operating, demonstrated experience in performance marketing for ecommerce is a plus.

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Cập nhật gần nhất lúc: 2025-01-05 10:10:03