Membership Loyalty Assisstant Manager (Work at District 1, HCMC)

JOB SUMMARY: This role will contribute to the success of our customer loyalty objectives & membership- related projects. He/She would be responsible in identifying member’s insights by conducting analytics with customer database and driving member acquisition, data capture and loyalty program initiatives in Asia markets.
KEY DUTIES:
• Generate monthly reports based on online and offline data to create/refine member personas, understand customer behaviour and journeys, evaluate effectiveness of the loyalty- related activities and draw actionable insights
• Work closely with regions and technical teams to monitor member comments and drive necessary enhancements and/or new membership- related initiatives from defining business requirements, conducting UAT to deploying solutions
• Define/refine membership policy, workflow and frameworks, and ensure proper implementations of relevant day- to- day operations in all customer touch points and event procedures to acquire data, optimize loyalty activation program impacts, drive sales from members as well as maintaining customer satisfaction and loyalty
• Manage & prepare the reporting environment including data sources & quality of imported data.
• Manage and optimize member portal and loyalty program, and advocate best data practices, tools and platforms to enrich member profile, enhance segmentation, deliver a personalised experience and drive sales
• Business travel is required
• Perform other ad- hoc projects as assigned
• Formulate, implement and optimize member acquisition, retention and loyalty strategies for 10+ regions in Asia through conducting behavioural analyses on Members’ transactional data at portfolio level, estimating revenue impact and referencing to the latest market / industry data
• Develop relevant, engaging and more personalized contents and offers for members and potential members and monitor customer receptivity of different contents

Education: Bachelor&039;s degree in Business Administration or relevant disciplines.
Experience:
• 4+ years of experience in membership, rewards program, loyalty marketing or similar capacity
• Strong track record in taking commercial decisions based on customer data and local market information where experience in regional role in Asia is highly advantageous
• Experience in project management for customer loyalty program, and creating and implementing long- term membership strategic plans, setting KPI/budgets, following up goals and evaluation
Knowledge:
• Proficient in both of spoken and written English
• Excellent verbal and written communications skills to effectively interact and build a rapport with business users and technical teams
• Strong communication, negotiation, and interpersonal skills
• Proactive, independent, fast- learning and attentive to details
• Logical and analytical mindset to determine and implement workflow, data rules and audience logic
Functional Skills:
• Experience in Salesforce, Google Analytics, PowerBI and/or any similar solutions is an advantage
• Understanding of customer segmentation, behaviour tracking, data layer, AI, CRM and/or CDP is an advantage

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Cập nhật gần nhất lúc: 2024-04-03 11:32:25