Intro:
Sotalabs is a member of the Sota Holdings Group. We specialize in developing exceptional web and mobile apps. We deliver our products including TopspotAI; AvaBot; ChatWOW, Blocklens; and ShotX AI Headshot Studio which discover all the latest AI tools and apps in the world. Our team comprises first principle thinkers who strive to create products rooted in customer needs, delivering true value to them.
What sets SotaLabs apart is how we: Encourage first- principle thinking; Prioritize customer obsession over competition- focused strategies; Think long- term; Empower employees to make decisions based on what&039;s best for the company; Retain only the most efficient workers
Position: Mobile App Marketing Specialist
Job Responsibilities:
Monitor, synthesize, evaluate work results, and propose improvements.
Conduct research, optimize keywords, and use tools and methods to improve search rankings, and optimize Store_listing on the App Store (Apple) to increase conversion rates.
Run ads on platforms such as Apple Search, Google Ads, Facebook Ads...
Use analytics tracking tools: Google Analytics, Firebase, data, AppTweak, ... to analyze the market, and track app store rankings.
Plan ASO and execute the plan for the Mobile App product.
Coordinate with other departments to optimize product development plans, and ASO strategies.
Compensation & Benefits:
Social insurance, health insurance, unemployment insurance and Bao Viet care insurance;
Flat, open and sharing culture with friendly management team; outsourcing company with product mindset;
Yearly company trip and year- end party, quarterly team building and weekly eating together; English- Japanese Club, Sports Clubs;
Saturday & Sunday OFF, Overtime pay is 150%, 200%, 300% as per labor law;
Performance bonus, 13th- month salary, public holidays bonus (2/9, 30/4, 1/5, 1/1); bonus for Excellent Employee and Excellent Team;
Minimum 14 paid leaves per annum for all employees after probation;
01 hour paid leave per day for women having children under 12 months
Training courses and working opportunities with technical gurus who built and operated world- class applications with millions of users. This might be a good chance for graduated students to learn cutting- edge technologies and how to build scalable system from scratch;
Work performance review 2 times/ year (in April and October);
Men’s Day, Women’s Day, Children’s Day, Mid- Autumn Festival and other benefits under the provisions of the company;
Nice & modern working space with young, dynamic & friendly colleagues and free coffee, tea, drinks;
01 day remote work; A flexitime allowance of 90- 180 minutes per month for employees;
Requirements:
Understanding of ASO mobile app on the App Store (Apple)
Honest, proactive, and responsible in work attitude.
Knowledge of English is an advantage
Research and market analysis skills using specialized tools for the mobile app industry.
Proficiency in ASO support tools, running ads such as Apple Search, Google Ads, and Facebook Ads...
Independent/teamwork mindset.
Experience at least 2 years in Marketing, and user acquisition with products on the iOS platform
