We&039;re seeking a sharp, data- driven Mobile App Marketing Specialist to drive user acquisition and growth for our new product for Gen Z. You&039;ll expand our Gen Z user base, boost app visibility, and optimize the marketing funnel for deep engagement and retention by deeping proficiency in data analysis using Google Analytics (GA4)- Firebase as an SDK for Mobile App Tracking.
Mobile App Marketing
• Stay Ahead of Trends: Keep current with mobile marketing trends and competitive landscape, adjusting tactics proactively.
• Plan & Execute Paid Campaigns: Strategize and optimize paid app install campaigns on platforms popular with Gen Z (e.g., TikTok Ads, Facebook/Instagram Ads, Google UAC, Apple Search Ads).
• Performance & ROI: Monitor and optimize campaigns against key metrics (CPI, ROAS, LTV) for efficient budget use and maximum ROI.
• Unlock Organic Growth: Identify and implement organic acquisition opportunities, including viral initiatives and influencer collaborations.
• Master ASO for Discovery: Lead ASO strategies (keywords, video assets, screenshots) to boost visibility and conversion rates in app stores.
Data Analysis & Growth Optimization:
• Actionable Reporting: Create engaging reports/dashboards tracking KPIs like downloads, active users, and feature adoption.
• Deep User Behavior Insights: Analyze app data to understand Gen Z user behavior and identify optimization opportunities.
• Problem Solving: Identify bottlenecks and propose data- backed solutions.
• A/B Test & Iterate: Design and execute A/B tests on features and creatives, using results for data- backed improvements.
• Data to Strategy: Convert complex data into clear, actionable recommendations for campaigns and app enhancements.
Google Analytics (GA4) Expertise:
• Behavioral Funnel Analysis: Analyze user journeys and funnels in GA4 to understand behavior and identify drop- off points.
• GA4 Ownership: Own GA4 implementation, ensuring accurate tracking of Gen Z user interactions and conversions, especially for "buddy" features.
• Continuous Learning: Stay updated with GA4 developments, integrating new features.
• Direct Marketing Impact: Leverage GA4 insights to optimize mobile app marketing and ASO strategies for Gen Z.
• Data Integrity: Audit GA4 data for accuracy and troubleshoot discrepancies.
Integrated Digital & Media Performance
• Channel Management: Manage web, social media (strong emphasis on TikTok, Instagram, Facebook), Email, and Blog content to attract and engage Gen Z.
• Unified Messaging: Collaborate to ensure consistent messaging and CTAs for app installs across all digital touchpoints (web, social media, email, influencer channels, community forums).
• Holistic Impact: Analyze the impact of broader online marketing activities on app performance and Gen Z acquisition.
BENEFITS:
• Lunch allowance
• Very nice office at the center of HCMC
• Competitive remuneration package
• Professional, Transparent, and Friendly working environment
• Phone allowance
• Health and Accident insurance 24/7 program
• On job Training & Coaching program
• Annual health check
• Up to 27 full- paid days of annual leave
Working time: Mon- Fri (9 AM- 6 PM)
