PR & Digital Management (50%)
- Build, extend and maintain a great relationship with KOLs and Influencer Program (beauty editors, bloggers, media, industry freelance artists, stylists, designers, taste makers, photographers, creative directors, celebrities, etc.)
- Where it is required by Global/Regional, work with PR and Digital agencies on PR/Digital studies/consumers or user insights/competitors&039; watch and reports
- Monitor competitors&039; PR/Digital activities, growth and market trends on a monthly basis and have an action plan and proposal according to the market movement
- Work and manage a local PR and Digital Agency to develop, localize the platforms, build social media strategy, contents, and activities to make sure all the brand guidelines are adhered to. Map out the matrix, analytics, KPI and report.
- Manage inventory tracking and report (basic products, new launches, PR samples and gifts) and propose seeding and usage plan
- Develop and implement PR, Digital Calendar, and Plan in alignment with Global Communications guidelines and Brand Strategy. Monitor KPI and results.
- Work with Brand Manager and Global/Regional Marketing to build local digital platforms (Facebook, websites, etc.), leveraging brand existing assets (Instagram, YouTube) to adapt for the market while maintaining the brand guidelines and global alignment across channels
- Consolidate press/online clippings and monthly reports
- Manage product seeding, product information, press release following the brand calendar to maximize brand exposure and awareness
Marketing (20%)
- Work with Marketing/Brand Manager to implement CRM program and activities according to the brand strategy and aligned with PR and Digital Plan from online to offline
- Work with Marketing/Brand Manager to analyse and keep track of customer database to propose relevant programs and activities. Ensure customer recruitment, retention and growth
- Coordinate with Counter/Store Manager, Retail and Training Manager on Counter Operations and needs: POSM, publicity, visibility
- Organize, plan and execute retail events while working closely with counters/stores to ensure seamless operation and making sure all the brand guidelines/standards are followed through
- Work with Marketing/Brand Manager to execute marketing activities (launch plan, events, counter activities) in line with brand marketing calendar and strategy
- Assist counters/stores in organizing counter activities, VIP events and instore experience
Events (10%)
- Consolidate and report event results
- Work with Retail and Training Manager and Counter Manager in planning, preparing and implementing Retail Events, counter activities and the training required for the artists participating in the relevant activities
- Work closely with Brand Manager/International Makeup Artist/Retail Operations Manager in preparing for fashion shows, collaborations, VIP activities if any
- Ensuring all Global Event guidelines are adhered to
CRM (10%)
- Implement and track results on each trigger campaign and propose action/change/initiative accordingly
- Work with Regional team on Vietnam CRM and communications plan, design in compliance with the brand guidelines
Customers and other external relationships (10%)
- Externally, build and maintain a great relationship with media and influencers (beauty editors, bloggers, media, industry freelance artists, stylists, designers, taste makers, photographers, creative directors, celebrities, etc.); Manage PR & Digital Agency; Event Agency; Retailers and Partners
- Build and develop a long- term partnership with PR & Digital Agency, Event Agency and Partners
- Internally, work closely with cross- functions team and provide support (Counter/Store Manager, Retail Operations Manager, Makeup Artist, HR, Finance, Logistics, Operations, etc.)
Others
- In all cases, make sure the brand DNA and guidelines are understood and adhered to and provide a great example of excellent execution and presentation.
