National Key Account Manager (FMCG)

MAIN PURPOSE:

Accountable for planning and successful implementation of trade strategy in all key accounts, including Product/ Packaging, Pricing, Placement, POSM, and Promotion, to achieve the business&039;s AOP.
In charge of developing/ managing Modern Trade and Horeca customers to achieve AOP in Revenue and Profitability.
Accountable for channel and customer strategy setting, trading terms negotiation, customer Joint Business Plan, organizational development, and successful operation to achieve profit and sales volume objectives in assigned channels.

KEY ACCOUNTABILITIES:

Accountable for sales targets and other KPIs to be achieved daily, weekly, monthly and quarterly
Deploy monthly/quarterly secondary sales targets, trade activation programs (product launch, display, trade promotion, consumer promotion, supporting activities, etc.)
Responsible for negotiating annual trading terms with Senior Purchasing Directors of all accounts
Responsible for leading the sales forecast process of KA team, including annual and 3- month rolling sales forecast
Responsible for building and maintaining good relationships with KA customers;
Responsible for Key Account channel&039;s P&L, developing KA channel strategy and annual business plan
Responsible for recruiting, training, and coaching
Accountable for daily/weekly/monthly sending reports accurately and timely.
Responsible for professional and personal development and career planning for all staff to maintain continuity and meet the business growth
Responsible for yearly/ quarterly/ monthly planning and implementing of channel strategy, including that of Product/ Packaging, Pricing, Placement, POSM, and Promotion to drive primary and secondary sales for the whole area.
Responsible for giving inputs, and feedback to develop channel objectives and strategies.
Responsible for developing and implementing a Joint Business Plan with key accounts
Reviewing customer profiles to understand well Customer insight/needs.

Education/ Training Qualifications:

University degree in relevant field, MBA is preferred

Experience:

4- 5 years experience, Trained at multi- national, ready for broader roles
Vietnamese prefer, fluent English

Work- related skills:

Strong and deep knowledge of category management and new product management.
Strong Analytical and planning skills
Knowledge of MT, Key Account Clients, Distributors, and FMCG Route to market.
Strong Organizational and Leadership skills.
Recruitment and people development skills.
Sales force coaching & training skills.
Strong negotiation especially trading term.
Customer and sales data management.
Sales Ethics and knowledge of the legal aspect and the rules of competition.
Sales team management skills
Knowledge of Distribution and Selling Skills.
Dynamic public presentation and problem- solving.

Soft skills:

Advanced in presentation and negotiation skills
Good priority- setting and problem- solving skills
Good planning/following up skills
Advances in communication skills

Other special requirements (if any):

Self- learning motivation

Chế độ bảo hiểm, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-09-11 13:50:03