[Nguyễn Kim] Marketing Director

1. Define brand building & seasonal promotion strategies and corresponding execution plans for Nguyen Kim

· Develop brand equity, brand identity, standardize visual identity across retail channels

· Build up base brand building & seasonal campaigns, together with clear, measurable KPIs across NK retail channels.

· Standardize customer services and tracking, monitoring methods for offline stores

· Lead NK brand partnership with local partners, financial service partners and suppliers to bring more benefit for NK customers and bring new customer to NK

· Build 1 customer data base across offline & online and corresponding CRM programs.

· Manage centralized marketing budget and define cascading choices of investment

2. Develop NK marketing capability- including internal NK team & agency network

· Recruit and coach NK MKT team (base brand, campaign, media, design, partnership, financial services, CRM) to grow capability.

· Recruit & qualify agencies to deliver NK brand needs (for example: creative agency, integrated marketing agencies, social engagement agency, media agencies, viral production agency)

3. Lead business analysis:

· Lead market surveys, market studies to support brand strategy development

· Lead business/campaign performance analysis to intervene issues and leverage opportunities

4. Lead media planning, especially digital media optimization:

· Develop NK media network (offline & online) to expose brand messages across retail channels

· Plan & deliver core digital media KPIs by channels (sessions, conversion rate, CIR%)

· Run regular digital media analysis to define opportunity areas and collaborate with Online Merchandising team/Ecommerce Director to drive page views, conversion rate for categories that matter.

Knowledges

· Knowledge on the market, retail industry in Vietnam and / or Asia region.

· Knowledge on Marketing for both technicals & practices (concepts, tools, trends, technologies,…). Previous experience on Electronics categories is a Plus.

· Rich experience in digital marketing/ecommerce platform

Education: At least University degree in Marketing or Business Management

Career background: Senior account manager or account director from creative agency/integrated marketing agency is PLUS (i.e: Leo Burnet, Isobar, Climax, etc)

Experience: At least 7 years in marketing management position. Strong leadership and consensus building skills; marketing management and strategic planning experience, a proven track record in developing and delivering success for base business/brand campaigns across online & offline channels

Attitude: good listener, positive thinking, result-oriented, proactive, entrepreneurial

Language: Fluent in English and Vietnamese

Computers skills: Office applications

Technical skills

· Strategic thinking

· Data-based mind set and strong critical thinking skills

· Rich agency network in Vietnam

· Discipline to plan and organize and follow up a project

· Organizing and managing a team of diversity

Behavioural skills

· Proactive, own strong entrepreneurial spirit to make things happen on his/her business.

· Good communication and training skills. Have clear vision to lead, influence and motivate people

· Able to deal with ambiguity, frequent changes in business and can work under high pressure.

- Extra assurance (Bao Viet) for self and family

- Laptop provide by company

- Telephone allowance

- Company trip

- Other benefits follow company regulation