Our client is a company operating a chain of Building Materials & Furniture stores. Due to business expansion needs, we are seeking a talented candidate for the position of
Online Business Director
, with job details as follows:
Planning and Managing E- commerce Business Activities:
Plan and develop the expansion of e- commerce channels on popular platforms such as Shopee, Lazada, and TikTok.
Manage and develop plans to expand the existing online marketing channels of the Group, such as the website, sales app, Facebook, and other social media platforms.
Plan and execute online sales sessions (livestream) on platforms like TikTok Shop, Shopee, Facebook, Youtube, etc.
Develop sales promotion activities on online channels such as flash sales, hot deals, vouchers, etc.
Develop and implement short- term, mid- term, and long- term marketing strategies to build, promote, and enhance the image and products of the company across various media channels to drive e- commerce business effectiveness.
Develop and implement a strategy to collaborate with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOC) to optimize brand impact and enhance brand performance.
Marketing Budget Management and Brand Recognition Enhancement:
Strengthen and maintain brand recognition on e- commerce platforms.
Establish marketing budgets, allocate and effectively utilize media channels such as Google Ads, Facebook Ads, TikTok Ads, etc., to enhance brand recognition and increase sales.
Optimize product descriptions, information, and images to ensure brand presence.
Measuring the Effectiveness of Marketing Campaigns:
Track and measure the effectiveness of both paid and unpaid marketing campaigns.
Regularly evaluate and analyze performance to devise strategies for optimizing communication programs and promotions to increase sales and brand development.
Collect statistics, analyze, and report the effectiveness of each livestream session.
Training and Team Management:
Establish and develop the E- commerce team.
Establish a system of KPIs to evaluate the effectiveness of the department/ team&039;s work.
Train, coach, and guide team members to perform daily activities effectively on the e- commerce platform.
Other tasks will be assgned by BOD
