Overview:
Work closely with subordinates and support teams to ensure brand image in stores is maintained according to the brand’s standards.
Deliver excellent customer experience for the mid- to high- end segments while enhancing the image of the managed brand group.
Manage and develop the potential of all subordinates.
Ensure understanding and proper use of the POS system after training by the MIS team.
Travel as required by the job.
Develop business operations to establish the brand as a leading name in its market segment.
Manage and be accountable for the effective approval of the assigned budget based on the plan approved by the Board of Directors.
Build sales plans and ensure achievement of sales targets and total profit budget.
Ensure the highest quality of customer service as required by the brand and the Company.
Be responsible for inventory management and product turnover.
Detailed Responsibilities:
Brand Operations Management
Sales:
Execute assigned sales plans.
Analyze sales and customer data through daily/weekly/monthly/annual reports; make necessary adjustments to sales and marketing strategies to improve business performance and drive sales growth.
Be a role model in customer service culture for mid- to high- end customers; propose retention plans, encourage return visits, and acquire new potential customers.
Manage resources (human and physical) effectively to ensure all responsible stores meet the sales targets set by the Company.
Be responsible for all distribution channels of the brand.
Increase revenue through the development of business strategies aligned with the company’s vision.
Products:
Check daily and weekly product ranking lists.
Coordinate regularly with brand departments to obtain sales analysis for Vietnam.
Be responsible for seasonal buying at the brand showroom (if required).
Oversee inventory management, product turnover, and loss prevention (including theft) at responsible stores.
Report best- selling and non- performing products for purchasing planning.
Implement methods to prevent and reduce both external and internal theft.
Conduct purchasing analysis and propose additional orders based on deep understanding of customer demand and trends.
Based on profit and loss reports, devise sales strategies and analyze sales progress by product type to create order plans.
Ensure all staff follow brand standards for product display and storage.
Train staff on seasonal fashion trends and product information.
Consolidate inventory data to plan for inter- store stock transfers (if applicable).
Conduct purchasing analysis for all stores before each trip.
Supervise daily and weekly inventory checks by staff.
Staff Management
Internal:
Lead and foster a strong employee engagement culture focused on customer orientation to drive revenue performance.
Maintain turnover of official staff at less than 20% per year.
Supervise team members to ensure compliance with Company, brand, and building regulations, as well as job descriptions.
Guide subordinates in following inter- departmental workflows.
Ensure optimal staff allocation to meet goals (e.g., marketing budget, employee incentive programs).
Collaborate with HR in recruitment, evaluation, rewards/disciplinary actions, and employee training and development programs.
Recruit, train, develop, manage, and supervise all direct subordinates.
Train staff on new products, effective sales techniques, product display, customer service skills, etc., according to brand requirements to strengthen connections with mid- and high- end customers.
Review monthly timesheets before submitting to HR.
Ensure compliance with the Company’s labor regulations, sales rules, and policies for sales teams.
Educate staff on the importance of customer service.
Report directly to respective department managers if non- store staff (e.g., security) do not meet performance standards.
Motivate and encourage teamwork across all brand team members.
Coordinate closely with the brand’s Area Manager to build and manage a high- performing team.
Communicate the Company’s culture to all brand staff.
Clearly communicate policies and procedures related to store operations to sales staff.
Develop potential employees by directly coaching them in management, supervision, sales reporting, and company policy.
Track individual daily sales with confirmation on sales invoices to support bonus calculations and prevent manipulation of sales targets among staff.
External:
Promptly handle customer feedback and complaints.
Build and maintain a customer database and develop loyalty customers.
Ensure the highest customer service quality across the store system.
Conduct direct marketing activities (e.g., calls, personal invitations to visit and shop in- store).
Brand Image Management:
Frequently conduct market surveys and report findings to upper management.
Ensure stores are always clean, organized per standard, equipment is in good working condition, and displays follow guidelines throughout opening hours. Laptops must not be placed on cashier counters.
Take full responsibility if the brand image fails to meet standards despite multiple reminders from the Board or Principal during store inspections.
Train staff to arrange displays and update windows every two weeks according to brand guidelines.
Regularly inspect and request relevant departments to address defects within the two- week deadline.
Others:
Travel for market visits as required.
Report directly to the General Director / Group Brand Director.
Develop rules, processes, and procedures to support daily operations.
Perform other tasks as assigned by upper management.
Complete all brand- required reports as well as weekly, monthly, quarterly, and annual reports for the General Director within deadlines.
