JOB BRIEF:
- As the Optimization & Growth Manager, your objective is to grow the sales and the awareness of Maison’s ecommerce platform in Vietnam, as well as to grow revenues coming from performance and paid channels, while optimizing return on investment metrics to their fullest
DETAILED JOB DESCRIPTION:
Results measurement
Results for this position are measured in
- Churn rate
- New visitor & returning visitor
- Year on year growth by channel
- Customer acquisition
- Gross profits growth and ability to drive sales with few promotion incentives
- Revenue in absolute value by channel
- Conversion rate on Maison Online
- Site traffic by channel
Responsibilities
Optimize customer touchpoints, browsing, and funnel to maximize onsite traffic, conversion, and satisfaction for Maison Online
• Drive onsite recommendations, liaise with IT & service provider to implement UI/UX, technical, and content changes that will improve the conversion funnel, and ultimately the conversion rate
• Master onsite and search analytics tools (Google Analytics, heatmaps, funnels, etc.) to monitor customer touchpoints, browsing, and funnel on Maison Online
• Be the product owner and point of contact to implement requirements from marketing, IT, CS, and marketing agencies initiatives to improve traffic, conversion, and satisfaction (namely SEO, site redesign, performance marketing)
• Drive onsite improvement plans with IT & service provider to ensure high SEO, performance, and mobility scores at all times to improve both conversion rate and organic rankings
Optimize customer touch points and browsing on Ecommerce marketplaces to maximize onsite traffic, conversion, and satisfaction
• Master all traffic- generating mechanisms provided by the platforms and define the most appropriate use cases (hero images, shop modules, campaign tool, CEM, feed, search, browse, etc.)
• Balance client objectives with business objectives, advocate client without sacrificing business needs
• Develop scalable solutions and advocate for automation where appropriate
• Customer touchpoints refer to, but are not limited to, product pages, shop in shops, customer engagement, and chat
• Execute quality control processes to Ensure product detail pages, shop in shops are thorough, accurate, and up- to- date
• Measure and optimize key on site merchandising drivers (top search keywords, SEO, SEM)
• Use data, analytics, and best practices to measure PDP, SIS performance metrics; then drive the solutions (SIS CTR, product bounce rate, chat guided revenue)
Accountable for all campaigns on websites & marketplaces
• Proactively identify risks to process of any of campaign execution and seeks resolution as needed
• Delivers timely, professional support and information to key stakeholders as needed
• Propose campaigns on all platforms
• Recognized as being skilled relationship managers with both brand principals and internal brand team
• Represent the voice of brand internally to design team
• Work cross functionality to ensure proper review and adjustments for project execution
• Own creative delivery process: communicate checklist, asset requirement and set proper expectation to design team
Accountable for inventory planning
• Ensure inventory availability before launching campaigns
• Analyze key products/best sellers/ seasonal products to improve brand procurement and inventory allocation for Maison Online
• Propose inventory replenishment to brand team to fulfill stock to Ecommerce warehouse
Team management & development
• Train and mentor other team members: Design team, Content team & Product team
• Support the development of new hires and peers by sharing best practices
• Establish team culture that aligns with leadership principles
• Attract talent and make the right hiring decision
Other tasks assigned by Head of Ecommerce
• Support other team members if needed to ensure achievement of KPIs under Ecommerce department
• Participate in new projects to fuel Ecommerce revenue growth
