Position Overview
The OTA Account Manager is responsible for managing online travel agency (OTA) platforms, optimizing room revenue, and ensuring effective digital distribution of the hotel’s inventory. This role focuses on developing room packages, monitoring pricing competitiveness, analyzing performance data, and maintaining strong relationships with OTA partners to maximize the hotel’s online market share and occupancy.
Reports directly to: General Manager
Key Responsibilities
OTA Platform Management
Oversee all OTA channels (Booking.com, Agoda, etc.) to ensure accurate content, rates, and availability.
Work closely with the Sales & Marketing team to align OTA strategies with hotel promotions and brand positioning.
Coordinate product listings, promotions, and marketing campaigns across platforms.
Room Rate & Inventory Control
Monitor rate parity across all online channels to maintain brand consistency.
Coordinate with the Sales and Reservation teams to forecast demand and adjust availability accordingly.
Manage room rates dynamically by room type, date, and market segment to optimize revenue.
Room Package Development
Develop and maintain attractive bundled products (e.g., Hotel + Onvit, Hotel + Golf, Hotel + Spa, etc.).
Collaborate with external partners and internal departments to design competitive offers that drive bookings and enhance guest experience.
Performance Monitoring & Data Analysis
Conduct monthly OTA performance reports, including revenue, conversion rate, and market share analysis.
Track online reputation metrics and coordinate with Marketing to address guest feedback effectively.
Identify trends and provide actionable insights to improve performance and profitability.
OTA Market Share Growth
Develop initiatives to increase OTA occupancy and booking share.
Maintain strong relationships with OTA account managers to secure better visibility and promotional opportunities.
Benchmark against competitors and recommend strategic adjustments to strengthen market positioning.
