Paid Media Specialist (Digital Paid Executive)

A. To help with developing Paid media growth strategies
•Work very close with Digital Paid Media Lead to develop paid media strategies for specific local market which need to be tailored & personalized;
•Help Digital Paid Media Lead with local insights (target audience & behavior, Marketing Technologies update, Paid media landscape);
•Identify growth opportunities and strategies to scale up the campaign performance across Funnels (Targeting, Retargeting, App Install);
•Develop execution & action plan to achieve Paid media objectives (CAC, CIR).
B. To manage advertising activities
•Manage all Traveloka advertising accounts & analytics accounts on all platforms (to be disclosed later);
•Setup & maintain online advertising campaigns, from Display targeting, retargeting, App install to Search;
•Manage budget allocation on each distribution channels;
•Manage spending vs. KPIs balancing to have dynamic optimization based on needs, markets & real-time performance;
•Manage ads & performance incidents (data, technical integration, product feed, app events, audience segmentation...) to identify quick fixes and cascade issues to Central team;
•Creative optimization;
•Ensure all online advertising best practices have been implemented & well structured.
C. To collaborate with stakeholders
•Daily & weekly sync with Digital Paid & Earn Media lead;
•Actively working with local market PMM for performance optimization;
•Coordinate with Own media & Earn media for customer segmentation & integrated media campaigns;
•Support to deliver umbrella/thematic/PMM campaigns (ad-hoc);
•Work closely with Tech & Analytics support for campaign setup & campaign reports.
D. To do analytics & analysis
•Collect performance reports from related teams;
•Conduct weekly performance reports on each channel & funnel;
•Recommend optimization tactics & identify growth.

•2-3 years in Performance Advertising (Targeting campaign, Dynamic Retargeting, App Install & Search);
•Hands-on experiences in Facebook, Google (both Display & Search) and other Online Advertising Tools;
•Passion in numbers & analytics;
•Strong relationship with media agencies & AdTech companies;
•Google Ads & Facebook Ads certification are pluses;
•Experienced with App Install tracking & monitoring.