Main Duties:
The Engagement Manager is responsible for building, activating, and sustaining strong relationships with the driver and maid partner communities. This role blends community leadership, field engagement, content- driven influence, and operational insight collection to ensure both partner alignment and activation of key business initiatives. The ideal candidate is street- smart, charismatic, and action- oriented, with a strong ability to communicate, influence, and mobilize gig workforce segments in dynamic, offline environments.
Responsibilities:
Partner Community Building & Influence
• Identify and nurture key influencers within the partner community to amplify communication and activate change on a scale.
• Develop and manage a vibrant network of supply partners through direct field engagement, local community hubs, and online groups (e.g., in- app, Zalo, Facebook).
• Act as the bridge between company strategy and partner sentiment; extract intel from the ground to inform operational decisions.
Content- Led Engagement & Internal PR
• Plan and host events (online/offline) to introduce new features, operational models, or income opportunities to partners.
• Coordinate with brand/communications teams to align field messages with overall brand tone and platform positioning.
• Design and execute storytelling- driven content (videos, posts, live talks, event scripts) that inspire, educate, and influence partner behavior.
Partner Activation & Behavioral Change
• Propose and execute experimental formats (e.g., micro- events, leaderboards, influencer shoutouts) to increase partner responsiveness and performance.
• Monitor sentiment and engagement data to fine- tune outreach, messaging, and follow- up tactics.
• Drive adoption of strategic initiatives (e.g., multi- service activation, training completion, app feature usage) through direct and community- led campaigns.
Cross- functional Collaboration
• Work with Ops, Product, Risk, and Marketplace teams to ensure partner- facing changes are clearly communicated and well- received.
• Consolidate field feedback into structured insights for leadership to improve policy, process, or incentive design.
