Role Overview
We are seeking a Media/Performance Executive to join our dynamic team in Ho Chi Minh City. This hybrid role is crucial in planning and executing paid media strategies that fuel growth, both for Minto’s own internal branding and lead generation efforts and for client- facing projects, from pitches to active campaigns. You’ll be the architect behind data- driven media performance strategies, collaborating with our Business Development (BD) and Creative Director (CD) to drive real business results.
Key Responsibilities
Internal Projects
Collaborate with the Creative Director and creative teams to integrate performance strategies with compelling storytelling.
Lead the media planning component in client pitches and ongoing client campaigns across industries.
Develop and implement media strategies to generate leads and build brand awareness for Minto Vietnam.
Work closely with the Business Development team to align media efforts with company growth targets.
Deliver actionable insights and post- campaign performance reports to stakeholders and clients.
External Projects
Analyze and optimize internal campaigns to ensure ROI and KPI achievement across digital platforms.
Qualifications
Reports directly to the Creative Director
Knowledge of both branding and performance marketing best practices.
Excellent Vietnamese & English communication, and project management skills.
Experience with performance tracking tools such as Google Analytics, Data Studio, or similar.
2–4 years of experience in media planning, digital performance marketing in an agency setting.
Reporting Structure
Strong analytical skills and familiarity with platforms like Google Ads, Facebook Ads Manager, TikTok Ads, LinkedIn Ads, etc.
Works internally with the BD team and externally with clients and the creative team
A strategic mindset with a bias toward testing, optimization, and growth.
Proactive, curious, and thrives in a hybrid, cross- functional work environment.
What We Offer
A creative and culturally diverse team
Opportunities to grow within a regional agency network
Hybrid work flexibility in the heart of District 1
Competitive salary, up to GROSS 18M VND
