Roles:
Channel Management: Manage and optimize various advertising channels to achieve set goals. This includes but is not limited to search engines, social media platforms, display networks, and affiliate programs.
Testing and Optimization: Continuously conduct A/B testing, experiment with ad creatives, targeting, and placement to improve campaign performance.
Strategy Development: Develop and execute performance marketing strategies to meet and exceed growth and revenue objectives. This involves understanding the target market, setting clear KPIs, and selecting the appropriate channels (e.g., PPC, SEO, social media advertising).
Budget Management: Allocate and adjust budgets across campaigns and channels to maximize ROI.
Analytics and Reporting: Track, analyze, and report on performance metrics, using data to refine and adjust strategies for improved performance.
Responsibilities:
Technical Integration: Implement and manage tracking systems, ad tech, and automation tools to enhance campaign performance and efficiency.
Collaboration: Work closely with other marketing teams, sales, and product departments to ensure alignment on objectives and maximize the impact of marketing efforts.
KPI Achievement: Responsible for achieving or exceeding specific key performance indicators such as CPA, CPL, ROI, and ROAS.
Market Research: Conduct market research to understand trends, competition, and audience behaviors to inform strategies.
Daily Duties:
Market Research: Keep abreast of industry trends, competitor strategies, and new
Campaign Management: Monitor and adjust live campaigns to optimize performance.
Creative Testing: Design and implement tests for ad creatives, landing pages, and user experience to find the best performing elements.
Data Analysis: Review analytics to understand campaign performance and identify areas for improvement.
Requirements:
Education:
Bachelor&039;s degree in Marketing, Business, Communications, or a related field is often
required.
Some positions may accept relevant experience in lieu of a degree.
Experience:
Proficiency in analytics tools (e.g., Google Analytics) to track and understand performance metrics.
A background in managing marketing campaigns across various channels (social media, email, PPC) is typically expected.
Familiarity with SEO and SEM principles.
Basic understanding of data analysis and the ability to interpret performance metrics to make data- driven decisions.
Experience with digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Advertising.
Skills:
Excellent communication and interpersonal skills for collaborating with team members and stakeholders.
Strong analytical skills to evaluate end- to- end customer experience across multiple channels and customer touch points.
Creative problem- solving abilities and a test- and- learn mindset
