Our Performance Marketing will be a core member of the Marketing team and broader Topica organization. We are looking for someone with at least manager level experience in this domain. This person will be responsible for driving a significant portion of the company’s growth, with a focus on scaling current channels, establishing new channels, and focus on top-of-funnel growth. You will combine deep customer insights, marketing fundamentals, and technical digital marketing skills to lead acquisition marketing campaigns.
About the job Performance Marketing, Team Lead
At Topica, our mission is to make education accessible to everyone and enable lifelong learning. We’re a multidisciplinary team that’s passionate about creating products that improve people’s lives. We believe our growth would come by building a core team that will focus exclusively on how to make world-class products.
You will be the organization’s expert in optimizing paid marketing and all of the associated levers, including campaign structure, bidding strategy, conversion events, and quality scores. You will stay ahead of changes in the ecosystem (e.g. iOS changes) and partner closely with the broader Marketing, Product, creative, and Analytics teams to optimize our go to market strategies across several channels, with a deep emphasis on paid social and search.
What will you do?
Keep abreast with the latest trends and changes in digital marketing and online industry, especially education industry
Support and Share knowledge with other members in team to help grow technical skills of other specialists
Experiment and establish new acquisition channels and go-to-market strategies
Guide a team and partner agencies, overseeing campaign management and in-depth analytics of lifetime value, customer acquisition cost and return on ad spend.
Coordinate and support the creation of digital content in various forms (banners, blog, videos)
Own budget and performance (e.g., ROAS) across paid social, search, affiliate, sponsored content, and email channels
Provide guidance and input to Creative team (e.g., designers, copywriters) deliverables including images, videos, and copy
Partner with Product on conversion rate optimization (CRO) experiments
