Your Key Responsibilities
Report the performance of the marketing spend regularly to the broader teams with suggestions for improvement month on month and innovate to propose more efficient ways of operating and executing.
Work directly with the commercial team to support the development of KPIs for client campaigns and performance projections, impacting the revenue & profitability of the business directly.
Stay abreast of the market dynamics and changes in advertising regulations to ensure we are always compliant with platform policies and privacy regulations.
Collaborate with the data team to ensure you have on hand the required data flow and analysis needed to perform at the highest level.
Partner with third party advertising networks and agencies from time to time when needed to support the delivery of campaigns and ensure these partners deliver as required.
Strategise and manage the monthly performance marketing budget across paid channels, campaigns, clients & KPIs with the goal of maximizing efficiency of spend.
Leverage our first party data to create custom targeting of audiences for ads to improve the efficiency of spend & improve the ad experience for our audience.
Analyze the performance of ads on an ongoing basis to propose improvements to the performance of these campaigns and have a deep understanding of the market, the platforms and the trends to ensure we are always operating effectively and efficiently.
Directly oversee the set up, implementation and optimisation process for performance marketing ads across social, display and search. Ensuring proper set up and delivery.
Collaborate cross functionally with other marketing functions including social media, CRM, SEO & PR to ensure alignment of strategies, plans & approach. Working with content teams & design teams as needed to produce assets to deliver your campaigns & ads.
Manage the performance marketing team to deliver all key projects within timeline and on budget. Looking for more efficient ways to allocate and optimize the budget throughout the month.
Your KPIs include:
Client campaign delivery on time & within budget
Ad spend efficiency & optimisation performance
Budget Management & Control (ROI)
Compliance to Hello Health brand guidelines
People and Performance Management
You ensure the Hello Health Group Core Values, our Purpose and Mission are exemplified in your own behavior and brought to life.
You attract, recruit, retain and develop staff to position Hello Health as an employer of choice across departments.
You hold regular performance 1 on 1 reviews with direct reports to ensure high levels of staff engagement and delivery on KPIs.
You ensure that all team members have updated Job Descriptions, MBOs and are fully aware of the expectations of their role and responsibilities.
You partner with the HR team to ensure that company policies are implemented and that all employment contracts and practices are compliant with local labor laws.
You’ll ensure the projects have sufficient resources to execute within time and budget. If there’s no internal resources, you’ll establish relationships with freelancers and agencies towards project execution.
You actively identify and address the development needs of your team, utilize the learning opportunities available to them on a regional and country level, ensuring your team maximizes their own learning by making use of HHG’s offerings such as the HHG Academy.
You fully commit to and implement Performance Management in line with company policy, engaging and leading individuals and the team effectively to meet company goals.
