Performance Marketing Specialist (Global Market)

OVERALL JOB RESPONSIBILITY & KEY JOB DUTIES
•Grow our user base through profitable user acquisition channels by managing and optimizing user acquisition campaigns for our mobile apps and games
•Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)
•Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data
•Generate detailed spend, performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders
•Collaborate and work effectively with multiple internal teams (creative design, marketing, product)
•Stay up to date on latest industry trends, emerging marketing platforms and be capable of building strong relationships with them, especially international mobile advertising networks

EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES
•BA/BS degree
•Fluent in English (daily interactions with international partners)
•2+ years of experience managing large UA campaigns, preferably in mobile games
•Passionate about gaming and digital marketing
•Detail-oriented, well-organized, and highly-motivated
•Must be very comfortable with data analysis and enjoy working with data to understand performance, optimize campaigns, measure results and make decisions
•Advanced Excel skills
•Experience in SQL or R is a plus
•Experience in performance-based marketing with demonstrated understanding of CPA, CPI, ARPU, LTV and ROI
•Experience in digital marketing tools such as Facebook Ads, Google AdWords, Apple Search Ad and other ad networks
•Capable of proposing new ideas
•Able to own projects and teamwork
WHY YOU’LL LOVE WORKING HERE
•Great facility to work. You will have a MacBook and extra high definition screens
•Remote work 12 days / Annual leave 12 days / Sick leave 2 days
•Full labor insurance (social, health, unemployed)
•Premium health insurance package for you and your relatives
•Annual health check-up at the premium clinic
•Development opportunity: sponsorship for all training course includes Business English...
•Interesting workout activities: gym/fitness, yoga, kick-boxing, football after work
•Attractive signing bonus for important positions
•With regular discussions with the CEO, founders and executives of the company, you will have a lot of opportunities to learn from experts in their fields
•Annual bonus and project bonus
•International opportunity to expose and grow
•Professional, creative working environment and talented teams, equal-opportunities & agile culture
•At least one abroad travel every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology
•1-2 Annual Luxury Company Trip, Team Building
•Free food & drinks, kitchen at work, PlayStation & billiards corner
•Friday evening party, happy hours, team activities and awesome parties
•Remaining Annual leave will be transferred to the next working year
•Additional allowance, gifts for birthdays, giving-birth, weddings, illness, Mid-Autumn Festival, Lunar New Year, 1/1, 1/5, 1/6…
•Paternity Leave policy offers more 10 days Paid leave, not including days-off according to Vietnam Labor Law regulations
•Free parking
FURTHER INFORMATION
•Working hour: from Monday to Friday (8:30 -18:00)
•Address: 6th Floor, 273 Nguyen Trong Tuyen street, Ward 10, Phu Nhuan district, Ho Chi Minh city.
•Please send your CV to us via VietnamWorks