On- Campus Marketing & Event Operations
Open Days & School Tours
Prepare and maintain promotional visuals: banners, posters, brochures, QR stations.
Collect parent feedback and coordinate with Admissions for follow- up.
Support Academic Leaders during consultation sessions.
Welcome families, capture data, and ensure smooth visitor flow.
Plan, organise, and execute all physical arrangements for Open Days.
Major School Events (Recruitment & Branding)
Support marketing preparation for key events:
Tet Festival
PYP/MYP Exhibitions
Graduation Ceremony
Sports Day
Swimming Carnival
Parent Workshops & IB Information Sessions
Winter Concert
Tasks include setting up:
Marketing corners
Photo booths
Experience stations
Enquiry desks
Apartment & Community Campaigns
Apartment Complex Marketing
Identify high- potential residential areas.
Liaise with building management and real estate agents.
Execute apartment campaigns:
Lobby stands
QR code activities for lead generation
Elevator posters
Flyer distribution
Booth marketing
Supermarket & Retail Partnerships
Build and maintain relationships with:
Banks, trading companies (logistics), airport- related business
Kids Plaza
Điện Máy XANH
FAHASA & Phương Nam bookstores
Clinics, convenience stores, after- school centres
Con Cưng
Activities include:
Placement of brochures and standees
Weekend booths
Co- branded vouchers
Street- Level Marketing
Outdoor branding (city banners, light poles, posters at cafés and clinics).
Taxi marketing
Community flyer distribution at schools, parks, gyms, and residential areas.
Bicycle marketing
Public transport advertising: bus stops, bus interiors, Grab decals.
Partner School & Institutional Outreach
Coordinate visits to public schools for Grade 5 → Grade 6 transitions.
Build pipelines with kindergartens for K–G1 recruitment.
Deliver Tesla presentations to families and educators.
Support outreach workshops (STEAM, English, parenting talks).
Booth & Education Fair Marketing
Manage lead capture and report conversion data.
Coordinate booth design and logistics.
Represent Tesla at district- wide and mall- based fairs.
Collateral Distribution & Inventory Management
Track usage and inventory of all printed materials.
Ensure correct distribution of brochures, posters, and banners.
Lead Generation & Data Management
Capture leads through QR codes, sign- up sheets, and booth activities.
Upload leads into the CRM daily.
Provide weekly lead & conversion reports.
Collaborate with Admissions for timely follow- up.
Community Relationship Building
Negotiate access and placements for community marketing.
Maintain positive relationships with building managers, guards, supervisors, and kindergarten leaders.
Promotional Giveaway Management
Prepare gift sets for booths and school outreach.
Manage inventory of gifts: raincoats, T- shirts, keychains, stickers, popcorn, etc.
Internal Coordination
Work collaboratively with:
Admissions Team for lead management and conversion.
Operations Team for logistics and setup.
Marketing Team for brand guidelines, visuals, messaging.
Academic Leaders for school events and workshops.
Attend weekly marketing meetings and contribute proactively.
