PR, Brand & Crisis Management Manager

RESPONSIBILITIES
PR & Crisis Management
· Train leadership and key teams on crisis communication and media interaction.
· Conduct after- action reviews and maintain continuous improvement of crisis readiness.
· Serve as the primary liaison for crisis escalation and decision- making with senior leadership.
· Develop and enforce crisis- communication protocols; lead immediate response actions for any incident affecting corporate reputation.
· Monitor media, social sentiment, and emerging issues to proactively address reputational risks.
Corporate & Brand Communications Strategy
· Oversee corporate messaging frameworks, brand storytelling, and PR content direction.
· Lead comprehensive internal and external communication strategies to strengthen brand reputation and stakeholder confidence.
· Prepare high- quality speeches, press releases, talking points, Q&A, and crisis responses for executives.
· Cultivate strong relationships with media, government agencies, industry associations, and key community partners.
· Provide strategic communication counsel to business units and senior management.
Social Media & Digital Engagement
· Conduct social listening, track sentiment data, and execute rapid- response tactics when required.
· Oversee multi- platform digital strategy (Facebook, LinkedIn, TikTok, YouTube, etc.) to drive visibility and engagement.
· Analyze platform performance through data- driven KPIs such as reach, engagement, conversion, and sentiment; optimize campaigns accordingly.
· Manage content planning and ensure consistency of brand voice and messaging across all touchpoints.
Event & Reputation Experience Management
· Conduct event performance evaluation and implement improvements.
· Create annual event roadmaps aligned with marketing and business objectives.
· Manage vendor sourcing, budgets, contracts, and on- site execution to ensure premium brand representation.
· Lead planning and execution of corporate events, press conferences, community programs, customer and investor events, and internal branding initiatives.
Brand Identity & Physical Touchpoints Governance
· Review, improve, and enforce brand guidelines related to corporate identity and visibility assets.
· Oversee brand compliance across all physical brand touchpoints including uniforms, signage, name badges, and employee appearance standards.
· Lead periodic audits to ensure consistent brand experience across all properties.

REQUIREMENTS
· Proficient in digital communication analytics, social listening, and media monitoring tools.
· Ability to influence, collaborate, and build strong stakeholder relationships across all levels.
· Strong public speaking and presentation skills, with confidence in spokesperson duties.
· Excellent written and verbal communication skills in both English and Vietnamese.
· 8–10 years of experience in Branding, PR, Corporate Communications, or Crisis Management including at least 3 years in a managerial position.
· Solid understanding of crisis- mitigation frameworks and communication governance.
· Bachelor’s degree in Communications, PR, Marketing, Journalism, Business Administration, or related fields.
· High level of integrity, confidentiality, and judgment in handling sensitive matters.
· Proven capability in media relations, reputational risk management, and crisis communication.

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Cập nhật gần nhất lúc: 2025-12-10 13:15:03