Responsibilities and Duties:
As the role of PR Executive you will be fully in charge for:
PR, Ethic Career & Corporate Branding (30%)
Plan and implement corporate and industry communications in labor, household services, as well as related economic, cultural, and social sectors;
Create press releases, PR articles, in- depth analyses, and CSR showcases;
Develop and execute content on ethical careers, professional skills, and career paths for domestic workers;
Proactively engage with the media to ensure accurate, positive, and human- centered information;
Monitor, update, and advise on handling sensitive information.
CSR & Community Impact (40%)
Build and maintain relationships with CSR partners, including media, social organizations, and corporate collaborators.
Lead CSR communications: write articles, create recaps, update landing pages, manage visual assets;
Collaborate with internal teams to plan and execute CSR programs, community activities, and campaigns to enhance labor recognition;
Manage and report the effectiveness of CSR initiatives regularly (reach, impact, earned media);
UGC Engine & Seeding (30%)
Monitor sentiment and manage crisis content if issues arise;
Collaborate with Taskers to generate authentic, human- centered content reflecting professional insights and real- life experiences;
Support earned seeding on social media and community channels (media fanpages, family care groups, forums, etc.).
Operate the UGC engine: collect, select, distribute guidelines, review, edit, and distribute UGC content;
Develop a UGC data library by topic: ethical careers, ethical service, customer experience, expert UGC;
Other Tasks: Perform other tasks to support the Supervisor when required.
Qualifications and Skills:
Must- have:
Have a personal laptop.
Strong writing skills, clear and human- centered communication; ability to handle sensitive language;
Minimum 2 years of experience in PR, Communications, or Content; experience in service industries or NGO/CSR preferred;
Basic understanding of CSR communications, community impact, and sustainable communication standards;
Ability to work with media, agencies, CSR partners, and Internal Tasker community;
Empathetic and socially aware;
Nice- to- have:
Risk prevention and crisis communication mindset.
Ability to develop UGC guidelines or manage content seeding;
Experience in CSR, ESG projects, or social impact campaigns;
Knowledge of domestic work, gig economy, and service labor sectors;
Working Location: HQ Tower- 201 Tran Nao, An Khanh Ward, Thu Duc City, HCMC
Working Schedule: Monday to Friday- 09:00 AM to 06:00 PM
