PRODUCT CONTENT SPECIALIST

Ly Gia Vien is a leader in Vietnam&039;s culinary and hospitality sectors since 2010, specializes in premium kitchen equipment, luxurious hospitality items, and fine gourmet ingredients – we empower chefs, restaurants, hotels, and F&B businesses to thrive. The Product Content Specialist plays a key role in creating and managing engaging product content, lead magnets, and sales enablement assets that attract, educate, and convert customers. This role bridges marketing and sales by ensuring that every piece of content (from brochures to chef playbooks) supports the customer journey — from awareness to purchase to loyalty.
Product Content Development:
- Create and maintain product datasheets, brochures, catalogs, and case studies for Ly Gia Vien’s equipment, ingredients, and services.
- Ensure content reflects culinary trends (plant- based, fusion, seasonal menus) to stay relevant.
- Develop chef- driven content (e.g., menu ideas, recipe applications, product use cases) in collaboration with Field Marketing.
Lead Magnet & Campaign Assets:
- Design high- value lead magnets (ebooks, guides, ROI calculators, demo vouchers, chef recipe books) for Salesforce campaigns.
- Repurpose content for social media, email marketing, and B2B e- commerce.
- Work with the Digital Marketing team to optimize landing pages for lead capture.
Sales Enablement Support:
- Maintain a central content library (knowledge hub) for the sales team.
- Provide the Business Development team with content kits (presentations, proposals, one- pagers) to win new accounts.
- Support Field Marketing with demo scripts, workshop materials, and event content.
Content Performance Tracking:
- Report monthly on content- to- lead pipeline contribution.
- Analyze which assets convert best and optimize future content.
- Track content engagement (downloads, CTR, demo sign- ups).

Creative mindset with strong attention to detail and commercial impact.
Bachelor’s degree in Marketing, Communications, Business, or related field.
Strong writing, editing, and storytelling skills in both English and Vietnamese.
Prefers experience in culinary, F&B, or hospitality industry is a plus.
Proven 2- 4 years of experience in B2B content marketing, product content, or sales enablement.

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Cập nhật gần nhất lúc: 2025-09-10 10:55:02