Product Manager (Oncology) Công Ty Cổ Phần Giải Pháp Gene

• Establish contacts, form affiliations, make proper representation of the company and participate in meetings, conventions and network building opportunities (e.g. medical societies).
• Create and manage promotional collateral to establish and maintain product branding.
• Plan strategies, evaluate, align and integrate factors for effective branding of the product; optimize pricing based on market price dynamics; facilitate adaptation of product packaging to local setting; manage product life cycle in view of initiatives for new indications, extensions, modifications and other life cycle strategies and new product launches as well as develop new business opportunities.
• Conduct analysis of competitor and customer insights.
• Conduct analysis of sales forecasts and relevant financials (brand marketing spending and key results).
• Organize product training, sales arguments and tools, manage and update relevant communication platforms to support Sales and Customers using efficiency.
• Build the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
• Ensure that product marketing strategies and tactical programmes are developed and implemented to improve market performance.
• Manage brand budget and actual spending for advertising, visibility and promotional items.
• Liaise with Key Prescribes / Key Hospitals for better market understanding.

• Bachelor’s degree in Pharmacy or Medicine (or medical physician or pharmacist or pre- medicine related disciplines).
• Knowledge of marketing and experience in setting brand guidelines for healthcare products.
• Desire to build positive values for the community.
• Result- oriented and high ownership mindset.
• Brand awareness- a clear understanding of brands and the marketing mix.
• Determination and perseverance.
• A minimum of three (3) years of Product Management experience in a technical environment, with a strong preference for experience in oncology.

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Cập nhật gần nhất lúc: 2024-03-11 18:55:33