Product Marketing Executive

Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Monitor and manage budgets of all activities
Conceptualize and execute on multi- channel campaigns
Create, maintain, and conduct analytics reporting
Work with sales, marcom, digital team and related departments to achieve KPI/sales target
Execution of marketing programs from start to finish
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Develop advertising & promotion plan, creative briefs and guide creative direction to meet objectives for all advertising, promotion and public- facing communications, including print, digital, and video assets
Establish positioning, identify target audiences, and develop marketing plans
Directly manage Purchase, Sales & Inventory (PSI) to reach the company&039;s Sales goals and objectives

Proven experience in developing marketing plans, campaigns & designing a customer journey for websites and apps
Metrics- driven marketing mind with eye for creativity
From 2 years of experience at the same position, experienced in SKA (small key account) or BIK (built- in- kitchen) categories is an advantage, proficiency in online marketing and social media strategy
Fluent English
Willingness and ability to travel
Strong project management, multitasking, and decision- making skills
Bachelor’s degree in marketing, business, or related field. Master’s degree a plus

Various training courses by company and from Panasonic Vietnam Group
Competitive salary package with annual salary review and performance bonus twice a year
Full Insurance package as labor law
16- day leave
Additional Health Insurance
100% salary in probation time

Cập nhật gần nhất lúc: 2024-04-03 13:41:07