Product Marketing Executive (Content)

JOB PURPOSE

We are looking for a Product Marketing Executive to execute our inbound and outbound marketing activities. You’ll be responsible for content execution with a goal to present our products in ways that will strengthen our brand and boost sales.
For this role, you should be a creative thinker, familiar with various and most up- to- dated content formats align with each marketing channel.

JOB DESCRIPTION

Create high- quality content for various platforms, including product brochures, case studies, email marketing, in- app marketing, social media and all sorts of product marketing content.
Conduct market research to identify customer needs, industry trends, and competitive landscape to inform content strategy.
Track and analyze content performance metrics, providing insights and recommendations to refine messaging and content effectiveness.
Participate in brainstorming sessions and marketing strategy meetings to contribute ideas and content concepts.
Understand product features and benefits, translating product technical information into user- friendly content.

2 years of experience in content creation, marketing, or related fields, preferred in an advertising agency.
Can do attitude, willing to face with challenges.
Familiarity with analytics tools (e.g., Facebook/Tiktok/Google Analytics) to assess content performance.
Passion for understanding customers and bringing their needs to life through your work.
Bachelor’s degree in marketing or journalist preferred.
Understanding in finance/fintech/securities industry is a must.
Familiarity with SEO best practices and content management systems (CMS) is a plus.
Excellent writing and editing skills with a keen eye for detail.

Be responsible for the assigned work and improve your capacity when working at DNSE.
Personality trained and developed with the company’s growth in the digital transformation 4.0.
Working in professional, open and modern environment.
Other allowance and insurance according to the regulations of the company.

Cập nhật gần nhất lúc: 2024-09-27 12:30:03