Seedcom Joint Stock Company (Seedcom) is a group of companies operating in multiple industries including retail, technology, logistics. Seedcom&039;s ecosystem of companies has been streamlined to focus on retail companies such as The Coffee House, Seedcom Fashion Group, and Kingfoodmart; technology companies such as Haravan, logistics companies such as Seedcom Logistic, and affiliated companies like iPos.vn, Scommerce (Giaohangnhanh and Ahamove).
Introduction
Location: Ho Chi Minh City
Seedcom heavily invested in superior technology & analytics to operate a differentiated user- centric model, e.g. data analytics, artificial intelligence, highly optimized algorithms to solve challenging real- time, large scale and high- performance problems.
We are looking for a talented Product Marketing Executive to join our business team to our continued success.
Company: Seedcom
Seedcom has built a synergic technology team of top- notch Engineers, Researchers and Senior Scientists with PhD/MSc degrees from reputable Universities/Institutes in Vietnam, Singapore, Korea, UK, US; Marketing/Business development players from reputable companies & contributed to great products in Vietnam like MoMo or Zalo.
Seedcom- Create an impact for Vietnam
Seedcom comprises veteran entrepreneurs with credentials of building startups from zero into combined multiple- billion enterprises. E.g. Đinh Anh Huân (Chairman & CEO) are co- founders of Mobile World (Thế Giới Di Động), Con Cưng (Việt Nam’s 1 Baby Product Retailer) or early investor of Tiki.
Job Title: Product Marketing Executive (Full- time)
Position Overview:
As a Product Marketing Executive, you are responsible for the performance of Gift Card program across both retail stores and online channels. The goal is to increase Gift Card sales volume, attract both individual and corporate customers, and drive in- store & online revenue through Gift Card redemptions. This role is ideal for a candidate with a passion for numbers, a growth mindset with an experimental approach, who thrives in a fast- paced environment. If you perform well, you’ll have the opportunity to receive additional training in business and growth strategy to broaden your skill set and career path.
Key Responsibilities:
Gift Card Product Development & Strategy Growth & Product Strategy
- Define the positioning and value proposition of KingFoodMart Gift Cards for different customer segments (retail shoppers, corporate buyers, apartment residents).
- Analyze user funnel data to identify bottlenecks and conversion opportunities.
- Build marketing & sales mix strategies for different customer segments (B2C and B2B)
- Research the local market, competitors, and consumer trends in the gift card segment and develop the product framework: pricing tiers, commission structure, usage policy, and expiration terms
- Collaborate with cross- functional teams (Marketing, Tech, Finance, Operations) to improve product experience, redemption flow, and customer journey.
Experimentation & Optimization
- Run & optimize growth experiments (A/B tests, landing page tests, referral mechanics, bundle offers) via key metrics: CAC, activation rate, redemption rate, and LTV.
- Set up and expand Gift Card sales points in stores, checkout counters, website, app, and third- party platforms
- Work with Sales, HR, and B2B clients (corporates, residential communities, banks, loyalty partners) to boost Gift Card sales.
User engagement & retention
- Build user lifecycle communication to re- engage customers (email, SMS, push, in- store triggers).
- Coordinate with CRM and Data teams to segment users and personalize messages.
- Develop content and campaign plans for key seasons (Tet, Women’s Day, Christmas, etc.).
Insights & Analytics
- Present actionable insights to management and propose next- step experiments.
- Track and report KPIs weekly/monthly: user growth, redemption trends, repeat rate, and ROI per campaign.
- Gather customer feedback and market insights to continuously refine the product proposition.
Qualifications:
- Bachelor’s degree in Marketing, Business, Commerce, or related fields
- A growth mindset and willingness to experiment and learn from outcomes
- Logical thinking and critical analysis skills.
- Good data analysis and reporting skills
- 2–4 years of experience in Marketing, Trade Marketing, Sales Activation, preferably in Retail, FMCG, or E- commerce.
- High level of responsibility, integrity, and confidentiality.
- Ability to work independently and efficiently.
- Detail- oriented with excellent organizational skills.
- Strong communication and cross- functional collaboration skills.
- Excellent planning and execution skills, with experience in B2B/B2C sales.
- Prior experience with Gift Card, Voucher, Loyalty, or Membership programs is a big plus.
Benefits:
- Health insurance and other benefit
- Opportunity for professional growth and development
- Competitive salary
- Dynamic and collaborative work environment
If you are a creative and dynamic Product Marketing Executive looking to make an impact in the e- commerce industry, we encourage you to apply. Join us in shaping the future of online shopping at Seedcom.
