Product Marketing Executive (SaaS)

ABOUT US
Our products: Rework Platform (Workflow management) & Success Platform (CRM)
In 7 years, True Platform has expanded its reach to encompass all scales and industries, with over 9000 fast- growing companies solely in APAC. Our revolution platform is redefining the possibilities of work management and empowering people to build great things.
Since our first days in 2017, True Platform has empowered individuals and businesses to become high- output organizations. We do this by delivering comprehensive yet practical work management solutions, unlocking the power of self- leading teams, and ensuring seamlessly efficient operations that build sustainable well- run businesses.
WHAT YOU DO
We are looking for a passionate and innovative Product Marketing Executive who will be responsible for creating and executing marketing campaigns that fuel business growth. This role requires you to work across three core areas: Product, Customer, and Marketing, ensuring that our products are successfully positioned and promoted to the right audience.
If you are customer- centric, results- driven, and excited about driving product success through strategic marketing initiatives, this could be the perfect role for you!
Product:
- Deeply understand the company‘s products and effectively communicate their benefits to users;
- Translate technical features into compelling user benefits and value propositions.
Customer:
- Collaborate with sales and customer success teams to create impactful marketing collateral, such as brochures, presentations, and case studies.
- Conduct market research to understand customer pain points and how our products provide solutions;
Marketing:
- Craft clear, compelling product messaging and positioning that resonates with targetcustomers;
- Design and build marketing materials to support internal teams and promote products to external audiences.
- Develop and implement comprehensive product marketing strategies, including audience targeting, advertising, and product launches;
- Create and execute digital marketing campaigns using landing pages, social media, and ad platforms like Facebook Ads and Google Ads;

WHO THIS ROLE IS NOT FOR:
- If you prefer a predictable workflow, this fast- paced and dynamic environment may not be ideal.
- This role isn‘t suited for someone looking to manage a large team;
WHO YOU ARE:
Must- Have Qualifications:
- Discipline in execution and flexibility in approach.
- Proficiency in copywriting and graphic design (Canva);
- Experience running campaigns on platforms like Facebook Ads and Google Ads;
- A creative and innovative mindset with a builder’s spirit;
- Excellent English skills, both written and verbal (equivalent IELTS 6.5+);
- A strong passion for both products and customers, constantly engaging with the product and understanding customer stories;
- Bachelor‘s degree in Marketing, Communication, or a related field;
Nice- to- Have Qualifications:
- Technical skills, such as knowledge of HTML, CSS, and JavaScript;
- Other creativity skills (photography/ videography, story writing, hand drawing,..).
- Experience marketing across global markets;

WHAT YOU CAN GET
Special Benefits:
- Social insurance, health insurance, and unemployment insurance according to the Company‘s regulations;
- Health Insurance TrueCare for employees with 1+ year of work;
- Periodic health examination;
- Other benefits as per labor laws.
- Team- building activities, a minimum of 2 vacations per year, and other engagement activities;
- Flexible salary increase evaluations (twice a year) based on performance;
- One- month probationary review based on performance;
- Attractive compensation package (basic salary + performance bonuses);
Personal Development:
- Fast- track your career: Join our pioneering team in launching products in domestic and international markets, and grow with the product‘s scalability;
- Unlimited learning opportunities: Enhance your skills through a comprehensive training program;
- Talented colleagues: Work with a team of enthusiastic and professional Product Builders who have already built and launched a highly large- scale system serving 60+ millions of pageviews, hundreds of thousands users each month, and 9000+ enterprises; and graduated from top universities in Vietnam & the world.
- Professional development support: Regular mentorship, workshops, and free resources to support your career growth;
GET READY TO BE OUR PRODUCT MARKETING EXECUTIVE!
INTERVIEW PROCESS:
- Round 3: CEO Interview
- Round 4: Trial Day/ Job Experience (full- day paid)
- Round 2: Technical & Culture Interview
- Round 1: CV & Portfolio application

Cập nhật gần nhất lúc: 2024-11-11 13:10:02