Key Responsibilities:
Email Marketing Setup and Management
Outsource Writing: Hire and manage a freelancer to create email templates for different stages of the customer journey (welcome emails, newsletters, promotional emails).
Email List Building
: Develop and segment email lists based on customer personas.
Campaign Execution: Set up and execute targeted email marketing campaigns using tools like Mailchimp or HubSpot.
Performance Tracking: Monitor and analyze email campaign performance to optimize engagement and conversion rates.
Paid Advertising Strategy and Execution
Budget Management: Allocate and manage the advertising budget effectively to maximize ROI.
Campaign Setup: Develop and launch Google Ads and social media ad campaigns targeting specific keywords and demographics.
Creative Development: Create compelling ad creatives and landing pages optimized for conversions.
Retargeting: Implement retargeting strategies to re- engage visitors who have shown interest but haven’t converted.
Marketing Dashboard and Event Tracking
Tool Selection: Choose and implement marketing analytics tools (e.g., Google Analytics, Mixpanel, Tableau) to track performance metrics.
Event Tracking: Identify key user actions to track and implement event tracking using tools like Google Analytics, Mixpanel, or Segment.
Dashboard Setup: Configure a marketing dashboard to display key metrics such as CAC, LTV, churn rate, MRR, and DAU.
Data Integration: Ensure seamless integration of data from all marketing channels into the dashboard.
Content and Social Media Management
Content Calendar: Develop a content calendar outlining blog posts, articles, whitepapers, and videos.
SEO Optimization: Optimize content for SEO to increase organic reach.
Social Media Strategy: Set up social media profiles and develop a content calendar for regular posting and engagement.
Community Building: Engage with followers, respond to comments, and build a vibrant community on social media platforms.
Partnership Development and Customer Acquisition
Feedback Loops: Set up mechanisms to gather customer feedback and use insights to improve offerings.
Outreach and Collaboration: Reach out to potential partners to explore collaboration opportunities and develop referral programs.
Onboarding Process: Streamline the customer onboarding process to ensure a smooth experience for new users.
Identify Partners: Identify potential corporate partners and strategic alliances (e.g., event planners, office supply companies).
