Product Marketing

Product Strategy and Planning:
Product Ideation and Conceptualization:
Project Management:
Market Launch:

Product Strategy and Planning:

Conduct market research to identify trends, customer needs, and competitive landscape.
Collaborate with the execution team to define and align product development strategies with overall business objectives.
Develop a comprehensive product roadmap based on market insights and company goals.
Learn and analyze documents (English, Vietnamese) on technology development trends for consumer audio and home audio products in Vietnamese and world markets.

Product Ideation and Conceptualization:

Evaluate and prioritize product concepts based on feasibility, market demand, and strategic alignment.
Lead brainstorming sessions to generate innovative product ideas.
Work closely with design and engineering teams to translate concepts into viable product prototypes.

Project Management:

Oversee the entire product development lifecycle, from concept to production.
Manage budgets and resources effectively to meet project goals.
Develop and maintain project timelines, ensuring timely delivery of products to market.

Market Launch:

Develop advertising & promotion plan, creative briefs and guide creative direction to meet objectives for all advertising, promotion and public- facing communications, including print, digital, and video assets.
Manage content, specs, saleskit and updates for customer and internal touch points, participating in events, documenting business processes, and providing additional sales support.
Develop and execute go- to- market strategies for new product launches.
Develop communication training materials about products.

Thái độ / Tính cách

Willing to learn and enjoy new challenges. High sense of responsibility, result- oriented

Solid knowledge of e- commerce, and social media advertising.
Strong research and data synthesis skills.
Documenting, reporting and presentation skill, SQL or power BI is avantage.

Experience working in the audio, electronics, and Cross Border Seller industries is an advantage.
Minimum 2 years of experience in product development or brand & product marketing positions.
Bachelor‘s degree in Product Design, Marketing, Business, or a related field.

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Cập nhật gần nhất lúc: 2024-03-27 23:17:34