Responsibilities
In charge of the Fan product category and manage all of marketing activities and programs. In addition, contribute to further build and expand the Fan market position in Vietnam.
Determine product portfolio and manage Product Introduction Process together with Category/Business unit and strategy within Vietnam market and in line with the organizations’s strategic intent and values.
Cooperation with the Business Units (product strategies, development, communication, quality levels, etc.) must be bassed on Vietnam market demand and opportunities.
Work closely with the key managers in the relative functions and surely tackle issues in responsible area, especially, the Customer Services to minimize quality issues and negative impacts from eventual quality issues.
Conduct regular review of key marketing performance indicators and develop effective action lists.
Responsible product families in line with the company vision, strategy and objectives for both AsiaVina & Tefal Fan. In addtion, surely manage to implement the actions in order to achieve these with closely work with the Business Units and relative functions (R&D, Fan factory)
Make optimal use of Marcom tools provided by BU (i.e. Brand, ATL, PR, Internet, POS..)
Provide products training to sales force, distributors, and promoters..if needed.
Manage to implement the approved marketing programs (including new product launch, Advertising campaign, various sales promotion activities, etc.) and maximize it’s
Determine pricing based on framework, including benchmark to ensure profitability.
Control the marketing expenses within the approved budget
Manage product life cycle including phase- in/out.
Analyze and grasp the current situation (sales performance, competitive actions, etc.), and take necessary actions with timely manner. In addition, prepare the Monthly Operation Comments
Develop an Annual Marketing Plan that includes sales objectives (value and volume), consolidated and operating margin objectives, distribution strategy, Marcom, merchandising, marketing expenses etc. in line with company vision and strategy
Closely monitor the competitive activities and quickly take an action together with relative functions, especially, the Sales dept..
Qualifications
Ability to manage problem solving
Excellent people management skills
Min 5 years of experience in Marketing & Sales area
Entrepreneurial drive for growth
Excellent knowledge of the market scenario, customers and competitors
Excellent command of written and spoken English
